Pink Himalayan Salt Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 246.59 Million |
| Market Size (2029) | USD 311.14 Million |
| CAGR (2024 - 2029) | 4.76 % |
| Fastest Growing Market | Middle-East and Africa |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Pink Himalayan Salt Market Analysis
The Pink Himalayan Salt Market size is estimated at USD 246.59 million in 2024, and is expected to reach USD 311.14 million by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).
- Pink Himalayan salt is a premium-priced culinary salt and a type of gourmet salt. Most of it comes from one of the largest rock-salt mining operations in the world, namely, the Khewra Salt Mine in the Punjab Region of Pakistan. The pink color of the salt comes from various mineral impurities, especially iron and other trace elements. The market for pink Himalayan salt is influenced directly by trends in the food industry, particularly in the fast-food and meat industries.
- On the other hand, pink salt is gaining popularity because of the increasing demand for gourmet foods. For example, consumers in the countries, such as the United States, the United Kingdom, France, and Italy, among others, are upgrading to gourmet salt from ordinary table salt. As a result, smoked, sea, and pink salts are moving toward the mainstream.
- Globalization and the strong influence of westernization in emerging countries fuel the demand for foreign cuisines, such as Italian and French food, which call for specialized flavors and seasonings, driving the demand for pink Himalayan salt in the market. Moreover, there is also a growing opportunity for organic flavored salts from all-natural ingredients. In addition, the introduction of blends of this salt is one of the latest trends that will contribute to the growth of this market in the forthcoming years.
- However, the increasing incidence of toxic chemicals reported in Himalayan pink salt across the globe is anticipated to hinder market growth in the near future. For instance, in 2020, the independent research company Nutrition Research Australia (NRAUS) tested 31 samples of pink salts available in Australia and found that the samples were unreliable and contaminated.
- Furthermore, the Covid-19 lockdowns worldwide in 2020 and limitations in 2021 interrupted the supply chain, presenting challenges for Pink Himalayan salt manufacturers. Moreover, vendor profit margins have continued to be squeezed by fierce competition, price challenges, and altering consumer preferences.
Pink Himalayan Salt Market Trends
Changing Consumers’ Taste Palate Creating Demand for Ethnic and Authentic Cuisines
- Consumers have been expanding their palates, seeking new and unique ethnic flavors beyond their regional cuisines, thus, facilitating manufacturers and suppliers to introduce exciting ethnic food varieties in their product offerings. The expanding multicultural society is craving ethnically diverse food products. In this regard, an increasing number of manufacturers seek ethnic affiliations for their food products, and labeling is becoming an integral part of the brand and the company's image.
- Gourmet salts, including Himalayan pink salt, are becoming vital ingredients for all types of international cuisines from various parts of the world, such as China, South Korea, Japan, India, Mexico, and France, as each kind of gourmet salt has its specific function and provides specific taste and texture to the food. Pink Himalayan salt is mined from Asian countries, particularly from the Punjab region of Pakistan, and is largely used as a food additive in numerous ethnic cuisines. Hence, these factors are expected to drive the growth of the Pink Himalayan salt market.
- Moreover, demand for Asian cuisine from across other countries, such as the United States, is expected to surpass the Hispanic food segment, which is a mature market, owing to factors of indulgence, such as the use of fresh ingredients, vegetables, wild herbs, and seasoning blends in Asian foods. In a long-term scenario, the evolving preferences of tastes are likely to develop the market offerings for Indian and Southeast Asian cuisines, thereby creating a favorable environment for gourmet salt space such as Pink Himalayan salt.
Growing Consumption of Pink Salt in the Middle-Eastern countries
- The market for Himalayan Pink Salt witnessed significant growth in the Middle East due to consumers' growing awareness regarding multiple health and skin benefits. The rising incidence of hypertension and mineral deficiency-related diseases in the United Arab Emirates has also boosted the sales in the category, owing to its vivid mineral profile.
- The primary consumer demographic is millennials, generation - z, influenced by global health and wellness trends. ``This is further fueled by strong Internet and social media penetration. Also, Himalayan Pink salt mixed with water is widely used as a natural electrolyte solution to replace the natural electrolyte lost rapidly due to this region's harsh, humid, and hot weather conditions. Moreover, the ability to blend well with all recipes, including baking, Keto Diets, seasoning meats, grilling vegetables, salads, soups, and stews, has substantially improved consumption in the market.
- Players in the region are offering premium/ gourmet versions of Himalayan pink salt to suffice consumer needs. For instance, the Gourmet salts and seasonings brand Chef seasons offers premium-positioned Himalayan Pink Salt in Qatar.
Pink Himalayan Salt Industry Overview
The pink Himalayan salt market is moderately fragmented, with multiple players offering pink Himalayan salt. It requires less processing time, apart from repacking, which is attracting a greater number of small players into the market. Major players, such as McCormick & Company, are heavily capitalizing on R&D and distribution. Players are not only depending on product innovation but also concentrating on packaging innovation to align with consumers' environmental sentiments.
In developing new products, manufacturers are sensitive to ongoing consumer wariness and trends about choosing products suitable for their healthy lifestyle choices. Thus, players offer products with international standards and certifications, such as Organic and Kosher.
Pink Himalayan Salt Market Leaders
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McCormick & Company Inc.
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K+S AG
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BJ's Wholesale Club Holdings Inc.
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Frontier Co-op
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HSK Ward Proprietary Limited (McKenzie’s Foods)
*Disclaimer: Major Players sorted in no particular order
Pink Himalayan Salt Market News
- September 2022: GMG launched the world's second-largest fully automated Himalayan pink salt manufacturing facility in the United Arab Emirates Market. According to the company's statement, the manufacturing facility is a fully automated Himalayan pink salt factory that can produce up to 200,000 kgs of high-quality Himalayan pink salt daily.
- August 2022: Mishtann Foods launched Himalayan pink salt across various markets in India. The company already has a wide network of more than 70,000 distributors/retailers all over India.
- April 2022: Naario launched Himalayan Pink Salt in the Indian market. As per the company's claim, the newly launched Himalayan pink salt has the benefits of 84 minerals in it which is 100% pure, with no added chemicals and fine grain.
Pink Himalayan Salt Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Distribution Channel
- 5.1.1 Supermarket/Hypermarket
- 5.1.2 Convenience Store
- 5.1.3 Online Retailer
- 5.1.4 Other Distribution Channels
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5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 United Kingdom
- 5.2.2.2 Germany
- 5.2.2.3 France
- 5.2.2.4 Spain
- 5.2.2.5 Italy
- 5.2.2.6 Rest of Europe
- 5.2.3 Asia-Pacific
- 5.2.3.1 China
- 5.2.3.2 Japan
- 5.2.3.3 India
- 5.2.3.4 Australia
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East and Africa
- 5.2.5.1 United Arab Emirates
- 5.2.5.2 South Africa
- 5.2.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 McCormick & Company Inc.
- 6.3.2 K+S AG
- 6.3.3 BJ's Wholesale Club Holdings Inc.
- 6.3.4 Frontier Co-Op
- 6.3.5 Kainos Capital (Olde Thompson LLP)
- 6.3.6 Premier Foods plc
- 6.3.7 HSK Ward Proprietary Limited (McKenzies Foods)
- 6.3.8 San Francisco Salt Company (Sherpa Pink)
- 6.3.9 Urban Platter
- 6.3.10 Natierra Superfoods
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER
Pink Himalayan Salt Industry Segmentation
Pink Himalayan salt is a type of rock salt that is mined from the Khewra Salt Mine in the Punjab region of Pakistan. The salt gets its pinkish hue from trace minerals, such as iron, magnesium, potassium, and calcium, that are present in the salt. Pink Himalayan salt is popular as a healthier alternative to refined table salt because it is less processed and contains more minerals. It is often used in cooking and food preparation, as well as in food presentation, due to its attractive pink color.
Distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. The report also analyzes the emerging and established geographical regions by covering regions such as North America, Europe, Asia-Pacific, South America, and Middle East, and Africa.
The report offers market size and forecasts in value (USD million) for the above segments.
| Distribution Channel | Supermarket/Hypermarket | |
| Convenience Store | ||
| Online Retailer | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Spain | ||
| Italy | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | United Arab Emirates |
| South Africa | ||
| Rest of Middle-East and Africa |
Pink Himalayan Salt Market Research FAQs
How big is the Pink Himalayan Salt Market?
The Pink Himalayan Salt Market size is expected to reach USD 246.59 million in 2024 and grow at a CAGR of 4.76% to reach USD 311.14 million by 2029.
What is the current Pink Himalayan Salt Market size?
In 2024, the Pink Himalayan Salt Market size is expected to reach USD 246.59 million.
Who are the key players in Pink Himalayan Salt Market?
McCormick & Company Inc., K+S AG , BJ's Wholesale Club Holdings Inc. , Frontier Co-op and HSK Ward Proprietary Limited (McKenzie’s Foods) are the major companies operating in the Pink Himalayan Salt Market.
Which is the fastest growing region in Pink Himalayan Salt Market?
Middle-East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Pink Himalayan Salt Market?
In 2024, the North America accounts for the largest market share in Pink Himalayan Salt Market.
What years does this Pink Himalayan Salt Market cover, and what was the market size in 2023?
In 2023, the Pink Himalayan Salt Market size was estimated at USD 235.39 million. The report covers the Pink Himalayan Salt Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pink Himalayan Salt Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Pink Himalayan Salt Industry Report
Statistics for the 2024 Pink Himalayan Salt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pink Himalayan Salt analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
