Poland E-commerce Market Share

Market Share of Poland E-commerce Industry

The Poland E-commerce market is moderate in terms of competitive rivalry. The market is witnessing the existence of major players as well as local payers trying to gain a major share. Local e-commerce alternatives, such as Allegro and local stores, are appreciated by Polish e-consumers, and the majority of internet buying is still done locally. There are several local e-commerce vendors that operate in the country and some international players that operate in Poland.

• September 2021 - In Poland, Shopee announced that the company is planning to collaborate with Polish sellers to open shops on the Shopee platform. Consumers will get free shipping (regardless of whether it is to the parcel box or directly to the doorstep). Sellers will pay no commission for six months and receive vouchers to give to consumers. Shopee has also signed contracts with a few major logistics companies in Poland.
• March 2021 - Amazon has launched its long-awaited Polish site, "Amazon. pl". Local vendors are invited to sell on the Amazon platform, both on the Polish domestic market and on international markets. Amazon's main competitive edge is its logistical support for vendors. Amazon focused on developing logistics centers, which are located throughout the country, to serve the needs of the domestic market and neighboring countries.

Poland E-Commerce Market Leaders

1. Media Expert

2. Zoo Plus AG

3. Zalando SE

4. X-Kom Sp. Z.o.o.

5. Empik S.A.

*Disclaimer: Major Players sorted in no particular order