Market Trends of Poland Used Car Industry
This section covers the major market trends shaping the Poland Used Car Market according to our research experts:
Growing Adoption of Online Services to Offer New Opportunities for Players in the Market
The growing adoption of internet and smartphone application across the country is witnessing major growth in sales of used cars through online platforms. Rise in the use of online platforms for selling used cars, the market is getting more organized and becoming attractive among the user. The organized sales channels of the pre-owned car market in Poland saw a substantial increase in the last few years. This progress is driven by improved and amplified sales of used cars in metro cities and an upsurge in online platforms.
OEMs and online platforms have brought a new level of clarity to the highly unorganized activity of buying and selling used cars. Online sales are becoming popular among the young generation as it offers a smooth journey and offers the best price to buy. Online stores offer a wide range of product categories and allow customers to purchase goods. For instance,
- In April 2021, Volkswagen AG opened the first used car showroom under the brand name VW FS STORE in Warsaw. The showroom offers online sales of used cars through the website www.store.vwfs.pl. The showroom offers Audi, SKODA, SEAT, and Porsche brands of cars through the online sales channel.
Facilities such as an enormous number of photos and videos on the online platform and easy online instant finance service are drawing more customers into buying used cars. Technological developments such as hassle free payment system make process easier and simple.
In addition, COVID-19 pandemic has changed consumer behavior and accelerated the trend towards online purchases, which is likely to witness major growth for the market across the country. such trends in market indicate active online penetration and hence simultaneous developments across used car market in Poland.
New Used Car Business Models Adopted by Players to Create Positive Outlook for the Market
An introduction to new business models such as digital retailing witnessing a major demand for used car sales across the country. Rapid digitization of the used car industry witnessing a rise in the sale of used cars.
Several used car industries introducing new marketplaces including B2B or B2C, Traditional Brics and Clicks marketplace, Broker Marketplace, Online car retailers, and many others. Such marketplaces serve as a platform connecting sellers and buyers, where both interact directly to complete the transaction. Traditional Brics and Clicks are essentially the online sales channel of traditional car dealers, car rental companies, and car leasing companies, which sell both new and used cars. For instance,
- In July 2021, Stellantis-owned retail adopts SelliWay for the digitalization of its used vehicles business. This platform has a solution that enables 100% of the sale of Used Vehicles online, from vehicle trade-in to e-payment and delivery.
- In July 2021, Otomoto launched an online transaction platform for used car trading. The platform will let users buy cars without worrying about formalities, including checking the technical condition of the car, financing, and car insurance.
- In June 2021, Carvago launched its online second-hand car sales platform across Poland. With the use of this platform, consumers will have access to nearly one million pre-owned vehicles. The platform also offers a range of additional services, such as a professional technical audit of the vehicle, additional financing for the purchase, also for vehicles from abroad, extended warranty and immediate insurance, as well as secure home delivery.
All recent studies and trends point to a huge surge in the pre-owned car industry in Poland. The next few years are going to be transformational for the category with newer innovations, offerings and consumer experiences by online platforms.
