Market Trends of Polyphenol Industry
This section covers the major market trends shaping the Polyphenol Market according to our research experts:
Extensive Promotion Of Natural Food Pigments
The global market for natural food colorants is growing considerably, as consumers are seeking simpler and cleaner labels for their foods and are looking for alternatives to synthetic ingredients. Moreover, the support from various governments as well as local and international organizations is further supplementing the growth of the market.
Anthocyanins are the major polyphenol pigments that determine the colors of flowers and fruits (like orange, red, blue, or purple), followed by other polyphenols, such as varied aurones and chalcone derivatives. Thus, the use of polyphenol as a natural food additive is highly promoted in the food industry, in order to impart natural food pigmentation.
Accordingly, the market is witnessing positive promotions by several associations around the world. These associations are dedicating their core values to boost the consumption of natural food colorants across industries, thereby further benefitting the market studied.
One of the most popular associations includes the Natural Food Colours Association. Based in Europe, the association engages in an extensive promotion of natural colorants, including anthocyanins. Moreover, it works with industry leaders, such as ADM Wild, DDW Color House, Chr. Hansen, FMC, and GNT. To increase the efficiency of the industry, the association operates different working groups to examine the potential of various natural color sources. In 2016, the Natural Food Colours Association (NATCOL) sponsored a report on consumers' exposure to anthocyanins, where it investigated the levels of usage of anthocyanins as food coloring.
Asia-Pacific Holds Significant Market Share
The Asia Pacific emerged as the largest regional market, followed by North America. China, India, South Korea, and Japan are anticipated to witness major product demand in the coming years on account of increasing health awareness among the growing diet-conscious population, seeking functional benefits in every kind of food they consume. Surging population and awareness about polyphenol benefits on human health are expected to drive the market in the Asia Pacific.
Though flavonoids, isoflavones, lignans, and other polyphones are naturally obtained from plant-based foods, studies suggest that the rapidly aging population in counties like China and Japan paying way for various supplement and functional food, beverage manufacturers to incorporate polyphenols in forecast period.
