Market Size of Global Popcorn Industry
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 8.80 Billion |
| Market Size (2029) | USD 14.89 Billion |
| CAGR (2024 - 2029) | 11.10 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players.webp "Global Popcorn Market Major Players")
*Disclaimer: Major Players sorted in no particular order |
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Popcorn Market Analysis
The Global Popcorn Market size is estimated at USD 8.80 billion in 2024, and is expected to reach USD 14.89 billion by 2029, growing at a CAGR of 11.10% during the forecast period (2024-2029).
According to the nutritional information provided by The United States Popcorn Board, Popcorn's glycemic index (GI) is around 55. A serving of five popped cups has only 100 to 150 calories, no cholesterol, and nearly no fat (0.1 g per cup). Additionally, Popcorn contains several crucial vitamins for health, such as folate, niacin, riboflavin, thiamin, pantothenic acid, and vitamins B6, A, E, and K. About 8% of the recommended daily intake of iron is provided by a serving of Popcorn, while calcium, copper, magnesium, manganese, phosphorus, potassium, and zinc are at low levels.
The popcorn market has also seen the influence of the trends driving the more significant snacking industry. With the emergence of various flavors, consumer choices are shifting towards gourmet popcorn. Moreover, other movements, such as all-natural flavors and clean-label ingredients, are also impacting product launches by companies in the popcorn market. Popcorn is a whole grain that has never been processed and contains no added additives, hidden ingredients, or genetically modified organisms (GMOs). This sweet little kernel contains a hearty whole grain that is ideal for today's health-conscious consumer because it is naturally low in fat and calories, gluten-free, and non-GMO. Therefore, Popcorn has remained incredibly popular over time.
An increasing trend toward the fusion of snacks and caramel candies is being observed in the market. Companies are observed to be offering Popcorn coated with melted caramels in small packs, which are being advertised as sweet snacks. Due to the rising market trend of ingredient transparency and traceability, companies are now adhering to strict quality standards by including ingredients and packaging formats.
Popcorn Industry Segmentation
Popcorn is corn that expands from the kernel and puffs up when heated. The Global Popcorn Market is segmented by type into microwave popcorn and ready-to-eat (RTE) popcorn, by distribution channel into hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. The geographical segmentation includes North America, Europe, Asia Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done based on the value (in USD million).
| Type | |
| Microwave Popcorn | |
| Ready-to-Eat (RTE) Popcorn |
| Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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Global Popcorn Market Size Summary
The global popcorn market is experiencing significant growth, driven by evolving consumer preferences and health-conscious trends. As a whole grain snack, popcorn is naturally low in fat and calories, gluten-free, and non-GMO, making it an appealing choice for health-conscious consumers. The market is witnessing a shift towards gourmet popcorn, with an increasing demand for innovative flavors and clean-label ingredients. This trend is further fueled by the fusion of snacks and caramel candies, as well as the rising popularity of ready-to-eat popcorn, which offers convenience and variety. The Midwest region of the United States, known for its fertile soil and favorable climate, remains a key production area, contributing to the global supply of popcorn.
North America continues to be the largest market for popcorn, with a notable increase in consumption due to its health benefits and the convenience of microwave popcorn. The region's growth is supported by innovations in product offerings and the introduction of new flavors, catering to a diverse consumer base. The competitive landscape is marked by the presence of major players such as ConAgra Brands, Campbell Soup Company, and PepsiCo Inc., who are expanding their product lines to capture a larger market share. Additionally, research and development efforts, like those at the University of Nebraska, aim to enhance the nutritional value of popcorn, further driving market expansion.
Global Popcorn Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Microwave Popcorn
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2.1.2 Ready-to-Eat (RTE) Popcorn
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2.2 Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East & Africa
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Global Popcorn Market Size FAQs
How big is the Global Popcorn Market?
The Global Popcorn Market size is expected to reach USD 8.80 billion in 2024 and grow at a CAGR of 11.10% to reach USD 14.89 billion by 2029.
What is the current Global Popcorn Market size?
In 2024, the Global Popcorn Market size is expected to reach USD 8.80 billion.
