Market Trends of Potato Protein Industry
This section covers the major market trends shaping the Potato Protein Market according to our research experts:
Rising Demand for Vegan Diet
The protein market is witnessing a shift in consumer demand from animal to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, and environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which people are shifting to a vegan source of protein. Increasingly, more people are going vegan to lose weight and improve their health. This trend is a big driver for the valorization and uptake of high-value-added products, such as Solanic's potato proteins. This increasing inclination toward a plant-based diet signals a huge market potential for plant-based protein products.
Europe Leads the Growth in the Market
The European market poses the highest demand and usage for potato protein due to its wide application in food & beverage, nutritional supplements manufacturing, animal feed, and other related industries. The concentration of most potato protein manufacturers in the region accounts for its leading share, resulting in the highest production and consumption. Most products with plant-based proteins available in Europe, such as sausages and schnitzels, are manufactured from protein sources such as soy, but potato proteins are also being used. In the face of a shrinking Common Agriculture Policy (CAP) budget, the development of potato protein products offers EU farmers new and exciting opportunities with higher profit margins. Therefore, with a strong network of farmers, major regional cooperatives are joining the market by releasing their product iterations as demand grows worldwide. European Governments are enthusiastic about producing and consuming plant-based protein since it uses fewer natural resources to achieve the same protein content.
