Pre-Workout Supplements Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 20.05 Billion |
| Market Size (2029) | USD 25.33 Billion |
| CAGR (2024 - 2029) | 4.78 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Pre-Workout Supplements Market Analysis
The Pre-Workout Supplements Market size is estimated at USD 20.05 billion in 2024, and is expected to reach USD 25.33 billion by 2029, growing at a CAGR of 4.78% during the forecast period (2024-2029).
The government imposed lockdowns as a result of the COVID-19 pandemic, which led to a growing number of consumers taking up exercise routines at home to stay physically fit. This factor resulted in a growing demand for nutritional products to enhance performance, coupled with growing awareness among consumers of the need for workout supplements, which drove the demand for pre-workout supplements. Consumers are performing different practices, such as exercise, yoga, and gym, that lead to a healthy lifestyle. These practices have increased the demand for health-related products like organic food, sports equipment, and pre-workout supplements in order to increase strength while working out. Expanding the significance of a dynamic way of life and developing mindfulness with respect to the advantages of proteins has led to the rise of pre-workout supplements. Pre-workout supplements come in a variety of forms, but powder form is the most preferred among consumers. Powdered pre-workout supplements are more popular because they're easy to consume. It has been observed that most end users prefer the powdered form because it offers a more concentrated dose of the active ingredients.
Major consumers of pre-workout supplements include athletes and bodybuilders. However, the consumption of pre-workout supplements has been consistently rising among casual users for recreational and lifestyle purposes, owing to increased health awareness and rising disposable income among consumers. Some manufacturers are also introducing clean-label products to attract consumers. In April 2022, GNC launched Pre-JYM X Pre-Workout for high-performing fitness enthusiasts and athletes.
However, the lack of proper regulatory frameworks in emerging economies and the lack of awareness about side effects are projected to restrain the market's growth potential over the forecast period.
Pre-Workout Supplements Market Trends
This section covers the major market trends shaping the Pre-Workout Supplements Market according to our research experts:
Growing Influence of Healthy Lifestyle Trends and Rising Number of Non-Traditional Users
The expanding number of fitness centers and the cooperative pace of purchasers are driving the pre-workout supplement market. Expanding interest in ready-to-drink supplements gives an enormous boom to the market. Moreover, consumers engaged in intense workouts prefer pre-workout supplements as they promote the dilation of blood vessels, allowing more oxygen to get delivered to muscles and resulting in enhanced performance. These factors are expected to drive the demand for energy-boosting products, such as pre-workout supplements, in the coming years. While athletes and bodybuilders are the prime consumers of pre-workout products, the market has been witnessing a rise in the number of recreational and lifestyle users. According to IHRSA, the United States had around 115,047 gym, health, and fitness club businesses in 2022. Changes in lifestyle and a rise in disposable incomes in countries such as the United States and Europe are driving factors for the growth of the consumer base in the market. An increase in the number of fitness and health centers, rising health awareness among the regional population, and increased penetration of international-level players are creating promising business prospects. Additionally, increasing awareness about the benefits of nutrition-based pre-workout products has accelerated the growth of the pre-workout product industry.
Athletes and active adults have been incorporating pre-workout supplements into their daily diets to achieve different fitness goals, such as gaining lean mass and improving body composition. These products also reduce physical fatigue, injury, and delayed recovery effects that can impact an athlete's performance.
Asia-Pacific is expected to be the fastest growing market
The region is expected to grow the fastest because people's tastes for healthy foods are changing.Over the past few years, pre-workout supplements have gained significant popularity in the Asia-Pacific region, mainly among athletes and other individuals involved in vigorous physical activities. Growing consumer demand for pre-workout supplements to ensure elevated energy levels and an optimum workout session has fostered the market's growth in this region.
In the past few years, health clubs and fitness centers have grown steadily because people are more worried about their health and their lifestyles are changing.According to data from the International Health, Racquet & Sportsclub Association (IHRSA), in 2020, China and South Korea had the most health clubs in the region, at 27,000 and 6,590, respectively. Japan and India followed with 4,950 and 3,813 health clubs in the same year. Changes in lifestyle and a rise in disposable incomes in countries such as China and India are driving factors for the growth of the consumer base in the market.
Most health clubs sell protein supplements, nutrition bars, energy drinks, and other pre-workout products to meet the needs and preferences of their members.Additionally, some health clubs hire dieticians to assist consumers with selecting these products. Therefore, pre-workout supplements have witnessed an increase in popularity and demand, directly related to the growing number of health centers and fitness clubs across the region, as these function as the primary distribution channels for these products.
Thus, the growing emphasis on staying healthy and in shape, rising participation in sports, and growing membership numbers at health clubs, sports clubs, and gyms are some of the key factors influencing the growth of the pre-workout supplement industry in this region.
Pre-Workout Supplements Industry Overview
The global pre-workout supplement market is fragmented and comprises numerous regional and international competitors. The market's major players are indulging in strategies like product innovation, mergers and acquisitions, geographical expansions, and partnerships to establish a strong consumer base and, in turn, an esteemed position in the market. Some leading players in the market include Herbalife Nutrition Ltd., Amway, QNT S.A., Nutrabolt, and Glanbia PLC, among others.
For instance, in December 2019, Gold's Gym, a fitness brand, collaborated with Tipton Mills Foods, a private-label manufacturer of powdered beverages, to launch nutritional supplements such as protein supplements and pre-workout powders.
Pre-Workout Supplements Market Leaders
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Herbalife Nutrition Ltd.
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QNT S.A.
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Nutrabolt
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Glanbia PLC
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Amway Corporation
*Disclaimer: Major Players sorted in no particular order
Pre-Workout Supplements Market News
March 2022: QNT SA partnered with the Qimia Makmal Arad Company. Qimia is now an official distributor of QNT's sports nutrition, supplements, and other functional foods in Iran.
March 2022: Zao Energy launched a pre-workout supplement called ZOA+. It is developed by strength and conditioning coach Dave Rienzi, a global icon and businessman, and Dwayne Johnson, an American businesswoman.
February 2022: Optimum Nutrition released a more advanced pre-workout supplement, separate from its current Gold Standard Pre-Workout, in the United Kingdom. The new product, called the Gold Standard Pre-Workout Advanced, is packed with reliable ingredients and dosages.
Pre-Workout Supplements Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Powder
- 5.1.2 Capsule/ Tablet
- 5.1.3 Drinks
- 5.1.4 Other Types
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5.2 Distribution Channel
- 5.2.1 Hypermarket/Supermarket
- 5.2.2 Specialty Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 United Arab Emirates
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 QNT SA
- 6.3.2 MusclePharm Corporation
- 6.3.3 Nutrabolt
- 6.3.4 BioTech USA Kft.
- 6.3.5 Amway Corporation
- 6.3.6 Abbott Laboratories
- 6.3.7 Glanbia PLC
- 6.3.8 Bulk
- 6.3.9 Herbalife Nutrition Ltd.
- 6.3.10 Nutrex Research, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pre-Workout Supplements Industry Segmentation
Pre-workout supplements are supplement products that give energy during exercise. Pre-workout is a dietary enhancement utilized by competitors and weightlifters to improve athletic performance. It is taken to build continuity, vitality, and a center during a workout. The global pre-workout supplements market is segmented by type, distribution channel, and geography. The market is segmented by type: powder, capsules or tablets, drinks, and other types. Based on distribution channels, the market studied is segmented by supermarkets and hypermarkets, specialty stores, online retail stores, and other distribution channels. The study also analyzes the pre-workout supplement market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Type | Powder | |
| Capsule/ Tablet | ||
| Drinks | ||
| Other Types | ||
| Distribution Channel | Hypermarket/Supermarket | |
| Specialty Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | United Arab Emirates |
| South Africa | ||
| Rest of Middle-East and Africa |
Pre-Workout Supplements Market Research FAQs
How big is the Pre-Workout Supplements Market?
The Pre-Workout Supplements Market size is expected to reach USD 20.05 billion in 2024 and grow at a CAGR of 4.78% to reach USD 25.33 billion by 2029.
What is the current Pre-Workout Supplements Market size?
In 2024, the Pre-Workout Supplements Market size is expected to reach USD 20.05 billion.
Who are the key players in Pre-Workout Supplements Market?
Herbalife Nutrition Ltd. , QNT S.A., Nutrabolt, Glanbia PLC and Amway Corporation are the major companies operating in the Pre-Workout Supplements Market.
Which is the fastest growing region in Pre-Workout Supplements Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Pre-Workout Supplements Market?
In 2024, the North America accounts for the largest market share in Pre-Workout Supplements Market.
What years does this Pre-Workout Supplements Market cover, and what was the market size in 2023?
In 2023, the Pre-Workout Supplements Market size was estimated at USD 19.14 billion. The report covers the Pre-Workout Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pre-Workout Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Pre-Workout Supplements Industry Report
Statistics for the 2024 Pre-Workout Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pre-Workout Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
