Market Size of Global Pregnancy Detection Kits Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 1.18 Billion |
Market Size (2029) | USD 1.47 Billion |
CAGR (2024 - 2029) | 4.51 % |
Fastest Growing Market | Asia-Pacific |
Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Pregnancy Detection Kits Market Analysis
The Global Pregnancy Detection Kits Market size is estimated at USD 1.18 billion in 2024, and is expected to reach USD 1.47 billion by 2029, growing at a CAGR of 4.51% during the forecast period (2024-2029).
The outbreak of the COVID-19 pandemic has pushed the pharmaceutical industry into action, with a race to develop both therapeutic and preventive drugs. Exponentially increasing cases of the coronavirus worldwide are leading to the need for the development of novel treatments, with several clinical trials underway. The COVID-19 pandemic significantly impacted the market. For instance, according to a research study by Chiu-Lin Wang et al., published in the International Journal of Medical Sciences in January 2021, pregnant women may be at a higher risk of being infected with COVID-19 and may develop more complicated clinical events. Thus, as a result, the sale of pregnancy detection kits has increased during the pandemic. However, the majority of pregnant women who were infected with COVID-19 were found to be asymptomatic. For instance, according to the Royal College of Obstetricians and Gynaecologists' 2021 report, about 74.0% of pregnant women were asymptomatic compared to non-pregnant women with COVID-19, pregnant women with COVID-19 have higher rates of intensive care unit (ICU) admission. Therefore, the market witnessed moderate growth during the pandemic.
The factors that are driving the market growth include an increase in unplanned pregnancies, a rise in disposable income along with changing lifestyles, and growing literacy rates among women. Uttar Pradesh, the most populous state in India has twice the unwanted fertility rate as that seen for India as a whole. For instance, according to a research study by Nabamallika Dehingia et al., published in BMC Pregnancy and Childbirth Journal, in March 2020, around one-fifth of the women (16.9%) in Uttar Pradesh, India, reported that their previous pregnancy was unintended, and 44.0% pregnancies in Europe and 38.0% in Asia are unplanned, leading to high demand for pregnancy detection kits. In addition, according to a research study by Jonathan Bearak et al., published in Lancet Journal, in September 2020, during the period 2015-2019, globally, there were around 121.0 million unintended pregnancies annually, corresponding to a global rate of 64 unintended pregnancies per 1,000 women who are aged 15-49 years. The high rate of unplanned pregnancies is boosting the market growth. Adding to that, a pregnancy detection kit is one of the primary and easy ways for women to check if they are pregnant or not. Thus, the demand for pregnancy detection kits is expected to increase in the future.
However, women in low-income countries are not properly aware of pregnancy detection kits, and most of the time, such kits are not easily accessible to such women. Easy-to-use, highly accurate dip-strip tests can be purchased from manufacturers for less than ten cents. Furthermore, in low-income countries, pregnancy test kits are not readily available and the lack of awareness along with a low literacy rate of women further restricts the sale of pregnancy kits in these countries. Thus, factors, such as lack of awareness and lack of availability of pregnancy test kits, are likely to impede the growth of the market studied.
Pregnancy Detection Kits Industry Segmentation
As per the scope of the report, pregnancy test kits are medical devices that are used to diagnose the possibility of pregnancy in females. The device detects the amount of hCG (Human Chorionic Gonadotrophin), which increases in amount during the early stages of pregnancy in the body. The Pregnancy Detection Kits Market is segmented by Product Type (Line Pregnancy Tests (Test Cassette Format, Test Strip Format, and Test Midstream Format) and Digital Devices), Type of Test (Urine test for HCG and Blood test for HCG), Distribution Channel (Hospital Pharmacies, Independent Pharmacies, and Drug Store, Online Pharmacies, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.
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Digital Devices |
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Urine test for HCG | |
Blood test for HCG |
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Hospital Pharmacies | |
Independent Pharmacies and Drug Store | |
Online Pharmacies | |
Other Distribution Channels |
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Global Pregnancy Detection Kits Market Size Summary
The pregnancy detection kits market is poised for growth, driven by factors such as increasing unplanned pregnancies, rising disposable incomes, and growing literacy rates among women. The demand for these kits has been further bolstered by the COVID-19 pandemic, which highlighted the importance of self-testing and point-of-care solutions. The pandemic led to a surge in the use of pregnancy detection kits, as many women preferred home testing to avoid hospital visits. This trend is expected to continue, with the market anticipating significant expansion over the forecast period. However, challenges such as lack of awareness and accessibility in low-income countries may impede growth in certain regions.
In North America, the market is expected to see an upswing due to heightened awareness and increased expenditure on personal care products. The presence of key market players and their strategic initiatives, such as product launches and collaborations, are likely to enhance market share. Technological advancements and product innovations are enabling mid-size to smaller companies to penetrate the market with cost-effective solutions. The introduction of advanced pregnancy detection kits, such as those launched by Mankind Pharma and Mylab Discovery Solutions, underscores the competitive landscape and the ongoing efforts to meet consumer needs effectively.
Global Pregnancy Detection Kits Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Increase in Unplanned Pregnancies
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1.2.2 Rise in Disposable Income
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1.2.3 Changing Lifestyles and Growing Women Literacy Rate
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1.3 Market Restraints
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1.3.1 Lack of Availability and Awareness in Low Income Countries
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1.4 Porter's Five Force Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD Million)
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2.1 By Product Type
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2.1.1 Line Pregnancy Tests
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2.1.1.1 Test Cassette Format
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2.1.1.2 Test Strip Format
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2.1.1.3 Test Midstream Format
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2.1.2 Digital Devices
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2.2 By Type of Test
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2.2.1 Urine test for HCG
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2.2.2 Blood test for HCG
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2.3 By Distribution Channel
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2.3.1 Hospital Pharmacies
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2.3.2 Independent Pharmacies and Drug Store
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2.3.3 Online Pharmacies
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2.3.4 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Italy
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2.4.2.5 Spain
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2.4.2.6 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 South Korea
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2.4.3.6 Rest of Asia-Pacific
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2.4.4 Middle East and Africa
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2.4.4.1 GCC
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2.4.4.2 South Africa
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2.4.4.3 Rest of Middle East and Africa
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2.4.5 South America
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2.4.5.1 Brazil
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2.4.5.2 Argentina
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2.4.5.3 Rest of South America
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Global Pregnancy Detection Kits Market Size FAQs
How big is the Global Pregnancy Detection Kits Market?
The Global Pregnancy Detection Kits Market size is expected to reach USD 1.18 billion in 2024 and grow at a CAGR of 4.51% to reach USD 1.47 billion by 2029.
What is the current Global Pregnancy Detection Kits Market size?
In 2024, the Global Pregnancy Detection Kits Market size is expected to reach USD 1.18 billion.