Premium Alcoholic Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.43 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Premium Alcoholic Beverages Market Analysis
The Global Premium Alcoholic Beverages Market is projected to register a CAGR of 8.43% over the next five years.
The increased demand for alcoholic beverages, especially among millennials, as well as the rising global consumer desire for premium/super-premium goods, are the main drivers of the premium alcoholic beverage market. The public demand for premium alcoholic beverages is also rising due to the rising preference for low-alcohol beers. It is attributed to consumers' increased willingness to explore new drinks and advanced knowledge of alcohol unit intake. Additionally, the premium alcoholic beverages market growth rate is positively impacted by rising disposable income, a growing young adult population around the world, and rising consumer demand for a premium or super-premium products. It is due to the appealing packaging of these beverages in various sizes and containers (bottles and cans). For instance, according to the World Bank, in 2021, about 67.45% of the Indian population fell into the 15-64 age group. It increased from 67.27% in 2020 and accounted for the largest share in the country.
In most mature and emerging markets, consumers are starting to drink 'le's-but-better' alcohol, generally with higher barley and malt contents. Moreover, the shifting inclination toward online sales channels is also providing a way into the premium beverage and is supporting its growth. Owing to this trend, players in the market are also making product launches accordingly. For instance, in October 2022, Square 6 High-Rye Rye Whiskey was released by Heaven Hill Distillery, which claimed it was the latest cutting-edge offering from the Evan Williams Bourbon Experience. They stated that the Square 6 High-Rye Rye Whiskey mash bill, a new recipe under the Heaven Hill portfolio, contains 63% rye, 24% corn, and 13% malted barley. Hence, such developments in the market are expected to attract and increase the demand for premium alcoholic beverages, thus boosting the market's growth during the forecast period.
Premium Alcoholic Beverages Market Trends
This section covers the major market trends shaping the Premium Alcoholic Beverages Market according to our research experts:
Craft Beer Gaining Importance
The rising health awareness among people and the promoted inclusion of functional and natural ingredients offer more excellent opportunities for craft beer in the premium alcoholic beverage market as it is less expensive than its high-alcohol counterparts, with 2.8% ABV. The demand for craft beer is growing faster in emerging countries like India, China, Indonesia, and Singapore. The growing demand for premium alcoholic beverages is considered one of this market's primary drivers. Additionally, due to the socializing trends, the rising popularity of brewpubs and taprooms among millennial consumers is expected to support the speedy expansion of craft beers globally. New breweries are popping up worldwide, and significant players are keen on developments, offering innovative craft brew and lager varieties to differentiate themselves from competitors to meet the growing consumer demand, causing the sector to grow. For instance, in 2021, Coca-Cola FEMSA announced the acquisition of The Rezopolis, a Brazilian beer brand, to obtain access to the market of Brazilian Craft Beer.
Craft beers contain a CBD invention, a non-psychoactive component of the cannabis plant. Breweries like The Long Trail Brewing Company in Vermont have begun producing IPAs and APAs in limited quantities that are brewed using hemp oil. Customers are gravitating to CBD-infused beers because they are relatively low in calories, and the CBD lessens the bitterness of the beer's hops, enhanced by terpenes' citrus flavors. Efforts by alcoholic beverage manufacturers to strengthen distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the premium alcoholic beverages market.
Asia-Pacific to Witness Fastest Growth in the Market
Asia-Pacific is witnessing significant growth in market share in the premium alcoholic beverages market globally. The region includes a sizeable millennial consumer base. It encourages vital players to expand their geographical presence and increase their consumer base, supporting the premium alcoholic beverages market growth in the region. The variety of flavors used in spirits, beer, cider, and wine with a tint of fruits, botanicals, herbs, chocolates, and spices, fabricate a unique texture and taste in alcoholic beverages to fulfill Asian customers' requirements as they prefer variation in premium alcoholic beverages. China holds a significant share of the premium alcoholic beverage market in Asia owing to its augmented exposure to western culture and lifestyle and rising suspicion of domestic liquor. It is increasing the trend of consuming premium alcoholic beverages in the region. For instance, beer is the most consumed alcoholic beverage. According to the National Bureau of Statistics of China, in August 2022, beer production in China was about 3.93 million KL. The number increased by about 12% compared to the same period of the previous year, which amounted to around 4.22 million KL.
In addition, the major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, to spread their footprints across the world and tap the premium alcoholic beverage market. For instance, in November 2022, the third-largest Indian IMFL (Indian-made Foreign Liquor) company in India, Allied Blenders and Distillers (ABD), solidified plans to acquire three brands in the semi-premium and premium whisky segment. It launched an aggressive growth strategy to expand its reach in the rapidly growing Indian alcohol market. Such factors are expected to attract consumers and raise the consumption of alcoholic beverages in the region.
Premium Alcoholic Beverages Industry Overview
The premium alcoholic beverage market is highly competitive and comprises regional and international competitors. The market is dominated by players like The Brown-Forman Corporation, Pernod Ricard SA, Gruppo Campari, Diageo plc Brands Inc., and Bacardi Limited. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products. Most market players in the flavonoid industry are focusing on R&D for innovation which is expected to raise sales during the forecast period. Leading producers of the premium alcoholic beverage market are concentrating on leveraging opportunities posed by emerging markets. It includes markets like the United States, Brazil, China, and India, to expand their revenue base, owing to the increasing income levels and changing preference for different types of innovative alcoholic beverage product type.
Premium Alcoholic Beverages Market Leaders
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Pernod Ricard SA
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Diageo plc
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Bacardi Limited
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The Brown-Forman Corporation
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Gruppo Campari
*Disclaimer: Major Players sorted in no particular order
Premium Alcoholic Beverages Market News
- September 2022: The Heineken Group, located in Amsterdam, announced the launch of Heineken Silver, increasing its position in the premium beer market in India. They asserted that the launch would fuel and hasten the expansion of the premium beer market in India.
- May 2022: The Jack Daniel's distillery introduced two brand-new, ongoing additions to its standard lineup. As part of the company's long-term plan to "premiumize" its American whiskeys, they asserted that these two expressions, Jack Daniel's Bonded and Jack Daniel's Triple Mash, were the brand's first super-premium line extensions in 25 years.
- April 2022: Frisky Whiskey launched a new premium flavoured whiskey, crafted in small batches, and claimed that they focused on great taste. It was produced in Charleston, South Carolina. It is infused with pure caramel and raw vanilla. The company claimed that the Frisky Whiskey flavour was originally created as an extension of the Landis' William Wolf Whiskey line.
Premium Alcoholic Beverages Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables & Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Beer
- 5.1.2 Wine
- 5.1.3 Spirits
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5.2 Distribution Channel
- 5.2.1 On-Trade
- 5.2.2 Off-Trade
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 France
- 5.3.2.4 Russia
- 5.3.2.5 Italy
- 5.3.2.6 Spain
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 United Arab Emirates
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Pernod Ricard SA
- 6.3.2 Diageo PLC
- 6.3.3 Bacardi Limited
- 6.3.4 The Brown-Forman Corporation
- 6.3.5 Gruppo Campari
- 6.3.6 Constellation Brands
- 6.3.7 Carlsberg Group
- 6.3.8 Heineken Holding NV
- 6.3.9 Treasury Wine Estates
- 6.3.10 Anheuser-Busch InBev
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Premium Alcoholic Beverages Industry Segmentation
Premium alcoholic beverages are commodities, including beer, spirits, and others, that utilize packaging and ingredients to increase the perceived value of beverages. The global premium alcoholic beverages market is segmented by type, distribution channel, and geography. By type, the market is classified as beer, wine, and spirits. By distribution channel, the market is segmented into on-trade and off-trade. Moreover, the study analyzes the premium alcoholic beverages market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | Beer | |
| Wine | ||
| Spirits | ||
| Distribution Channel | On-Trade | |
| Off-Trade | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Russia | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | South Africa |
| United Arab Emirates | ||
| Rest of Middle-East and Africa |
Premium Alcoholic Beverages Market Research FAQs
What is the current Premium Alcoholic Beverages Market size?
The Premium Alcoholic Beverages Market is projected to register a CAGR of 8.43% during the forecast period (2024-2029)
Who are the key players in Premium Alcoholic Beverages Market?
Pernod Ricard SA, Diageo plc, Bacardi Limited, The Brown-Forman Corporation and Gruppo Campari are the major companies operating in the Premium Alcoholic Beverages Market.
Which is the fastest growing region in Premium Alcoholic Beverages Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Premium Alcoholic Beverages Market?
In 2024, the Europe accounts for the largest market share in Premium Alcoholic Beverages Market.
What years does this Premium Alcoholic Beverages Market cover?
The report covers the Premium Alcoholic Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Premium Alcoholic Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Premium Alcoholic Beverages Industry Report
Statistics for the 2024 Premium Alcoholic Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Premium Alcoholic Beverages analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
