Prenatal Supplements Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.90 % |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Prenatal Supplements Market Analysis
The prenatal supplements market is projected to register a CAGR of 6.9% during the forecast period (2022 - 2027).
The COVID-19 situation affected globally. In addition, food prices crept up across the world during lockdown due to disrupted supply chains. Prenatal supplements are essential for the health of pregnant women, responsible for various reasons like immunity, child's growth, etc. This resulted in the increased demand, resulted in the increased revenue of leading market players, and hence, a positive market impact. According to a United Nations poll, during lockdowns, the number of pregnancies surged in numerous countries, including India (up to 7 million), China (13.5 million), Nigeria (6.4 million), Pakistan (5 million), and Indonesia (4 million). Women were advised to take safeguards such as prenatal supplements in such a vital scenario. As a result, the market for prenatal supplements has grown in popularity.
The prenatal supplements market has been growing owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrient deficiency. Also, in some cases. Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries.
For instance, a study by the UC Davis MIND Institute had claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements. Also, NGOs, such as Direct Relief, which provide prenatal supplements free of charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals, have further boosted the market growth.
Prenatal Supplements Market Trends
This section covers the major market trends shaping the Prenatal Supplements Market according to our research experts:
Rise in Health Awareness Among Pregnant Women
The key driver of the prenatal vitamin supplements market is increased health awareness about prenatal supplements among pregnant women. A nutritious diet is necessary from the moment of conception; the proper number of nutritional components is essential for a healthy baby's birth. Prenatal supplements are currently recommended by practically all obstetricians in the United States to encourage healthy development and reduce birth abnormalities in pregnant women. According to research conducted by the UC Davis MIND Institute, women who reported not taking daily prenatal supplements just before and throughout the first month of pregnancy were twice as likely to have a child with autism spectrum disorder than women who took the supplements. When paired with a high-risk genetic make-up, the related risks increased by seven times. The sale of prenatal vitamin supplements has expanded significantly as a result of rising income levels and market sellers' promotional tactics.
North America to Drive the Prenatal Supplements Market
North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. The growth of the regional market is primarily attributed to the early availability as well as the adoption of the latest healthcare technologies. With the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online prenatal supplements space.
Prenatal Supplements Industry Overview
The prenatal vitamin ingredients market share is moderately fragmented with the presence of several key market participants, which include Country Life LLC, Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Deva Nutrition, Garden of Life, Rainbow Light, and Church & Dwight. Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.
Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Prenatal Supplements Market Leaders
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Country Life, LLC
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Church & Dwight Co. Inc.
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Direct Relief
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Garden of Life
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Procter & Gamble Company (New Chapter)
*Disclaimer: Major Players sorted in no particular order
Prenatal Supplements Market News
- In 2021, TrimacareTM, a prenatal supplement designed according to the specific needs of the mother and baby during each trimester, offers trimester-wise care and ensures all-around development.
- In 2020, Mommys Bliss launched a new innovative line of prenatal and postnatal multivitamins and supplements made especially for the journey into motherhood.
- In 2019, Online wellness startup Ritual launched prenatal vitamin supplements containing 12 essential nutrients.
Prenatal Supplements Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Vitamins
- 5.1.2 Minerals (Calcium, Iron, and Other Minerals)
- 5.1.3 Essential Fatty Acids
- 5.1.4 Other Types
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5.2 By Form
- 5.2.1 Capsules
- 5.2.2 Powder
- 5.2.3 Gummy
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Pharmacies and Drug Stores
- 5.3.3 Direct Selling
- 5.3.4 Online Channels
- 5.3.5 Other Distribution Channels
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5.4 By Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Spain
- 5.4.2.2 United Kingdom
- 5.4.2.3 Germany
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle-East and Africa
- 5.4.5.1 South Africa
- 5.4.5.2 Saudi Arabia
- 5.4.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
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6.4 Company Profiles
- 6.4.1 Country Life LLC
- 6.4.2 Church & Dwight Co. Inc.
- 6.4.3 Direct Relief
- 6.4.4 Garden of Life
- 6.4.5 Procter & Gamble Company (New Chapter)
- 6.4.6 Rainbow Light
- 6.4.7 Vitamin Angels Inc.
- 6.4.8 Bayer U.S. LLC
- 6.4.9 Abbott Nutrition
- 6.4.10 New Chapter Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Prenatal Supplements Industry Segmentation
Prenatal supplements are vitamin and mineral supplements intended to be taken before and during pregnancy and during postanal lactation. Although not intended to replace a healthy diet, prenatal vitamins provide women of childbearing age with nutrients recognized by the various health organizations
The prenatal supplements market is segmented by type (vitamins, minerals, essential fatty acids, and other types), form (capsule, tablet, and gummy), distribution channel (supermarkets/hypermarkets, pharmacies and drugstore, direct selling, online retail, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the prenatal supplement market in value (USD million) for all the above segments.
| By Type | Vitamins | |
| Minerals (Calcium, Iron, and Other Minerals) | ||
| Essential Fatty Acids | ||
| Other Types | ||
| By Form | Capsules | |
| Powder | ||
| Gummy | ||
| By Distribution Channel | Supermarkets/Hypermarkets | |
| Pharmacies and Drug Stores | ||
| Direct Selling | ||
| Online Channels | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| By Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| By Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| By Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| By Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle-East and Africa |
Prenatal Supplements Market Research FAQs
What is the current Prenatal Supplements Market size?
The Prenatal Supplements Market is projected to register a CAGR of 6.90% during the forecast period (2024-2029)
Who are the key players in Prenatal Supplements Market?
Country Life, LLC, Church & Dwight Co. Inc., Direct Relief, Garden of Life and Procter & Gamble Company (New Chapter) are the major companies operating in the Prenatal Supplements Market.
Which is the fastest growing region in Prenatal Supplements Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Prenatal Supplements Market?
In 2024, the North America accounts for the largest market share in Prenatal Supplements Market.
What years does this Prenatal Supplements Market cover?
The report covers the Prenatal Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Prenatal Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Prenatal Supplements Industry Report
Statistics for the 2024 Prenatal Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Prenatal Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
