Market Share of Prenatal Supplements Industry
The prenatal vitamin ingredients market share is moderately fragmented with the presence of several key market participants, which include Country Life LLC, Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Deva Nutrition, Garden of Life, Rainbow Light, and Church & Dwight. Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.
Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Prenatal Supplements Market Leaders
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Country Life, LLC
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Church & Dwight Co. Inc.
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Direct Relief
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Garden of Life
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Procter & Gamble Company (New Chapter)
*Disclaimer: Major Players sorted in no particular order
