Market Trends of Prenatal Supplements Industry
This section covers the major market trends shaping the Prenatal Supplements Market according to our research experts:
Rise in Health Awareness Among Pregnant Women
The key driver of the prenatal vitamin supplements market is increased health awareness about prenatal supplements among pregnant women. A nutritious diet is necessary from the moment of conception; the proper number of nutritional components is essential for a healthy baby's birth. Prenatal supplements are currently recommended by practically all obstetricians in the United States to encourage healthy development and reduce birth abnormalities in pregnant women. According to research conducted by the UC Davis MIND Institute, women who reported not taking daily prenatal supplements just before and throughout the first month of pregnancy were twice as likely to have a child with autism spectrum disorder than women who took the supplements. When paired with a high-risk genetic make-up, the related risks increased by seven times. The sale of prenatal vitamin supplements has expanded significantly as a result of rising income levels and market sellers' promotional tactics.
North America to Drive the Prenatal Supplements Market
North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. The growth of the regional market is primarily attributed to the early availability as well as the adoption of the latest healthcare technologies. With the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online prenatal supplements space.
