Market Share of Pretzel Industry
The market studied is competitive. This is due to the presence of various local and international players around the world. The major players in the market include The Campbell Soup Company (Snyder's of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold), and Utz Brands (Zap's, Utz, Bachman). The key strategy that major players are engaged with is product innovation. This particular strategy enables the company to meet the consumer's preferences daily. Some players also follow mergers and acquisitions as their key strategy because acquiring some local players will eliminate the competition and fix the company on the list of dominant players.
Pretzel Market Leaders
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The Campbell Soup Company (Snyder’s of Hanover)
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J&J Snack Foods
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Pretzels Inc. (Harvest Road)
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PepsiCo. Inc. (Stacy's, Rold Gold)
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Utz Brands (Zap's, Utz, Bachman)
*Disclaimer: Major Players sorted in no particular order
