Market Size of Pretzel Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 2.70 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Pretzel Market Analysis
The pretzel market is projected to register a CAGR of 2.7% over the next five years.
Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. The health-beneficial factor of the product is eventually dragging the focus of consumers toward this particular market. Because of urbanization, industrialization, and busy lifestyles, consumers are opting for quick on-the-go snacks to save time. Consumers prefer ready-to-eat products that are portable and easy to carry.
The rapid change in consumer tastes and preferences has resulted in a high reliance on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous food service establishments and retail outlets. Online retailing has grown in the last few years due to convenience and product availability. Additionally, due to health problems like obesity and being overweight, consumers are opting for healthy snack options. The market players are entering the new market and launching new products according to consumer demand. For instance, in August 2021, Pecan Deluxe launched new pretzel pieces. The new crushed pretzel pieces are available in three variants: regular uncoated, milk chocolate coated, and barrier coated with cocoa butter.
Pretzel Industry Segmentation
Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. The global pretzel market is segmented based on type and distribution channel. On the basis of product type, the market is segmented into salted and unsalted, and the distribution channel is segmented into hypermarkets/supermarkets, convenience stores, food specialty stores, online channels, and other distribution channels. The report also covered a detailed geographical analysis, which includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Salted | |
| Unsalted |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Speciality Store | |
| Online Retail Stores | |
| Other Distribution Channels |
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Pretzel Market Size Summary
The pretzel market is experiencing steady growth, driven by consumer preferences for healthier snack alternatives and the convenience of on-the-go eating. As urbanization and busy lifestyles increase, consumers are increasingly turning to ready-to-eat snacks like pretzels, which are perceived as a better-for-you option compared to traditional salty snacks. This shift is further supported by the expanding food industry, with pretzels being widely available through various food service establishments and retail outlets, including online platforms. The market is also benefiting from the rising awareness of health issues such as obesity, prompting consumers to seek out snacks with healthier ingredients. Innovations in product offerings, such as new pretzel variants and flavors, are helping to meet this demand and attract a broader consumer base.
North America stands out as the leading region in the global pretzel market, with the United States at the forefront of consumption and production. The region's preference for low-fat, nutrient-rich snacks has fueled the growth of pretzels, particularly those with added health benefits. The introduction of new product variants and flavors has been a key driver of market expansion in North America. The competitive landscape is characterized by the presence of both local and international players, with major companies focusing on product innovation and strategic mergers and acquisitions to maintain their market positions. These strategies are essential for meeting evolving consumer preferences and sustaining the market's growth trajectory.
Pretzel Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Salted
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2.1.2 Unsalted
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Speciality Store
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East & Africa
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Pretzel Market Size FAQs
What is the current Pretzel Market size?
The Pretzel Market is projected to register a CAGR of 2.70% during the forecast period (2024-2029)
Who are the key players in Pretzel Market?
The Campbell Soup Company (Snyder’s of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold) and Utz Brands (Zap's, Utz, Bachman) are the major companies operating in the Pretzel Market.
