Who are the key players in Primer Market?

AkzoNobel N.V., The Sherwin-Williams Company, Axalta Coating Systems, LLC, PPG Industries, Inc. and BASF SE are the major companies operating in the Primer Market. Read More

Which is the fastest growing region in Primer Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Primer Market?

In 2024, the Asia-Pacific accounts for the largest market share in Primer Market. Read More

What years does this Primer Market cover, and what was the market size in 2023?

In 2023, the Primer Market size was estimated at USD 20.08 billion. The report covers the Primer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Primer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Primer Market Size

Market Size of Primer Industry

Study Period	2019 - 2029
Market Size (2024)	USD 21.34 Billion
Market Size (2029)	USD 28.44 Billion
CAGR (2024 - 2029)	5.91 %
Fastest Growing Market	Asia-Pacific
Largest Market	Asia-Pacific
Major Players *Disclaimer: Major Players sorted in no particular order

Primer Market Analysis

The Primer Market size is estimated at USD 21.34 billion in 2024, and is expected to reach USD 28.44 billion by 2029, growing at a CAGR of 5.91% during the forecast period (2024-2029).

The COVID-19 pandemic negatively impacted the market as construction and automotive manufacturing activities were temporarily halted to reduce the spread of new COVID-19 cases, thereby decreasing the consumption of primer in these end-user industries. However, the condition started recovering in 2021. This is expected to increase the demand for the product during the forecast period.

Over the short term, the growth of the market is likely driven by increasing construction activities in Asia-Pacific and the growing automotive industry.
On the flip side, regulations regarding the use of primers are likely to hinder market growth.
Innovations in the use of bio-based primers are expected to act as opportunities for market growth.
Asia-Pacific is the largest market in the world and is expected to dominate the global market, with the highest demand and consumption from India, China, and other countries.

Primer Industry Segmentation

Primer, also known as an undercoat, is applied on the surface before painting to cover or fill the imperfections, provide better adhesion for the paint to the surface, conceal stains, neutralize the color of the surface, and others.

The primer market is segmented by ingredient, end-user industry, and geography. By ingredient, the market is segmented into resin, additives, and other ingredients (solvents, pigments, etc.). By end-user industry, the market is segmented into automotive, building and construction, furniture, industrial, packaging, and other end-user industries (metalworking, plastic, and rubber). The report also covers the market size and forecasts for the nitrobenzene market in 27 countries across major regions. For each segment, the market sizing and forecasts were made based on the value (USD million).

By Ingredient

Resin
	Acrylic
	Epoxy
	Poly Vinyl Acetate
	Alkyd
	Other Resins (Maleic, Polyester, Polyamide, etc.)

By Additives
	Dispersant
	Biocides
	Surface Modifier
	Other Additives (Rust Inhibitors, Salt Inhibitors, Emulsifiers, Stabilizers, etc)

Other Ingredients (Solvent, Pigments, etc.)

By End-user Industry
		Automotive
		Building and Construction
		Furniture
		Industrial
		Packaging
		Other End-user Industries (Metalworking, Plastic, and Rubber)

By Geography

Asia-Pacific
	China
	India
	Japan
	South Korea
	Malaysia
	Thailand
	Indonesia
	Vietnam
	Rest of Asia-Pacific

North America
	United States
	Canada
	Mexico

Europe
	Germany
	United Kingdom
	Italy
	France
	Spain
	NORDIC
	Turkey
	Russia
	Rest of Europe

South America
	Brazil
	Argentina
	Colombia
	Rest of South America

Middle East and Africa
	Saudi Arabia
	South Africa
	Nigeria
	Qatar
	Egypt
	United Arab Emirates
	Rest of Middle East and Africa

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Primer Market Size Summary

The primer market is poised for significant growth over the forecast period, driven by the resurgence of construction and automotive activities, particularly in the Asia-Pacific region. The market, which experienced a downturn due to the COVID-19 pandemic, is recovering as construction and automotive manufacturing resume. The increasing demand for primers is closely linked to the booming construction industry, which is fueled by urbanization, infrastructure renewal, and population growth. Primers serve as essential preparatory coatings in building and construction, enhancing the durability and finish of paints and coatings. The Asia-Pacific region, with its rapidly expanding economies like China and India, is expected to dominate the market due to its substantial construction and automotive sectors.

Despite the promising growth prospects, the primer market faces challenges from regulatory constraints on primer usage. However, innovations in bio-based primers present new opportunities for market expansion. The market is characterized by a consolidated landscape with major players such as AkzoNobel NV, The Sherwin-Williams Company, Axalta Coating Systems LLC, PPG Industries Inc., and BASF SE leading the charge. These companies are actively expanding their product offerings and production capacities to meet the growing demand. The Asia-Pacific region's robust construction and automotive industries, coupled with strategic investments and government support, are expected to drive the primer market's growth, making it a focal point for investors and industry stakeholders.

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Primer Market Size - Table of Contents

1. MARKET DYNAMICS
1. 1.1 Drivers
  1. 1.1.1 Increasing Construction Activities in the Asia-Pacific Region
  2. 1.1.2 Growing Automotive Industry
  3. 1.1.3 Other Drivers
2. 1.2 Restraints
  1. 1.2.1 Stringent Environmental Regulations Regarding the Use of Primers
  2. 1.2.2 Other Restraints
3. 1.3 Industry Value Chain Analysis
4. 1.4 Porter's Five Forces Analysis
  1. 1.4.1 Bargaining Power of Suppliers
  2. 1.4.2 Bargaining Power of Buyers
  3. 1.4.3 Threat of New Entrants
  4. 1.4.4 Threat of Substitute Products and Services
  5. 1.4.5 Degree of Competition
2. MARKET SEGMENTATION (Market Size in Value)
1. 2.1 By Ingredient
  1. 2.1.1 Resin
    1. 2.1.1.1 Acrylic
    2. 2.1.1.2 Epoxy
    3. 2.1.1.3 Poly Vinyl Acetate
    4. 2.1.1.4 Alkyd
    5. 2.1.1.5 Other Resins (Maleic, Polyester, Polyamide, etc.)
  2. 2.1.2 By Additives
    1. 2.1.2.1 Dispersant
    2. 2.1.2.2 Biocides
    3. 2.1.2.3 Surface Modifier
    4. 2.1.2.4 Other Additives (Rust Inhibitors, Salt Inhibitors, Emulsifiers, Stabilizers, etc)
  3. 2.1.3 Other Ingredients (Solvent, Pigments, etc.)
2. 2.2 By End-user Industry
  1. 2.2.1 Automotive
  2. 2.2.2 Building and Construction
  3. 2.2.3 Furniture
  4. 2.2.4 Industrial
  5. 2.2.5 Packaging
  6. 2.2.6 Other End-user Industries (Metalworking, Plastic, and Rubber)
3. 2.3 By Geography
  1. 2.3.1 Asia-Pacific
    1. 2.3.1.1 China
    2. 2.3.1.2 India
    3. 2.3.1.3 Japan
    4. 2.3.1.4 South Korea
    5. 2.3.1.5 Malaysia
    6. 2.3.1.6 Thailand
    7. 2.3.1.7 Indonesia
    8. 2.3.1.8 Vietnam
    9. 2.3.1.9 Rest of Asia-Pacific
  2. 2.3.2 North America
    1. 2.3.2.1 United States
    2. 2.3.2.2 Canada
    3. 2.3.2.3 Mexico
  3. 2.3.3 Europe
    1. 2.3.3.1 Germany
    2. 2.3.3.2 United Kingdom
    3. 2.3.3.3 Italy
    4. 2.3.3.4 France
    5. 2.3.3.5 Spain
    6. 2.3.3.6 NORDIC
    7. 2.3.3.7 Turkey
    8. 2.3.3.8 Russia
    9. 2.3.3.9 Rest of Europe
  4. 2.3.4 South America
    1. 2.3.4.1 Brazil
    2. 2.3.4.2 Argentina
    3. 2.3.4.3 Colombia
    4. 2.3.4.4 Rest of South America
  5. 2.3.5 Middle East and Africa
    1. 2.3.5.1 Saudi Arabia
    2. 2.3.5.2 South Africa
    3. 2.3.5.3 Nigeria
    4. 2.3.5.4 Qatar
    5. 2.3.5.5 Egypt
    6. 2.3.5.6 United Arab Emirates
    7. 2.3.5.7 Rest of Middle East and Africa