Market Share of Probiotic Drinks Industry
Some of the major players in the region are Fonterra Co-op Group Ltd., Yakult Honsha Co. Ltd., Groupe Lactalis, Groupe Danone SA, and Kerry Group PLC (Bio-K Plus International Inc.), among others. The leading players in the probiotic drinks market enjoy a dominant presence worldwide. Brand loyalty among consumers gives these companies the upper hand. Major players are focusing on introducing new products to the market to ignite the interests of consumers. New product development is the most preferred strategy in the global probiotic drinks market. Furthermore, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Certain players have been expanding their geographical presence by acquiring or merging with manufacturers in the domestic market.
Probiotic Drinks Market Leaders
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Fonterra Co-op Group Ltd
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Yakult Honsha Co. Ltd
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Groupe Lactalis
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Groupe Danone SA
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Kerry Group PLC (Bio-K Plus International Inc.)
*Disclaimer: Major Players sorted in no particular order
