Probiotic Drinks Market Size (2024 - 2029)

Probiotic Drinks Market Analysis

The Probiotic Drinks Market size is estimated at USD 41.13 billion in 2024, and is expected to reach USD 65.69 billion by 2029, growing at a CAGR of 9.82% during the forecast period (2024-2029).

The probiotic drinks market is growing because of its nutritional benefits. Probiotic drinks promote gut health and digestion; they also improve mental health and reduce the risk of allergies, among other benefits.Due to these multiple benefits, consumers prefer probiotic drinks over regular soft drinks. There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic beverages.

The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Also, fitness and workouts are a trend among consumers due to obesity and overweight problems. Due to this, low-calorie, plant-based, and functional foods are preferred by consumers. Moreover, probiotic fruit juices and probiotic vegetable juices are healthy and refreshing. They act as a pleasing taste profile for a wide range of consumers, ranging from younger generations to adults to kids. Furthermore, the market is characterized by product innovation, launches, mergers and acquisitions, technical expertise, and a diversified product offering to attract consumers. For instance, in January 2021, GoodBelly launched an online store where consumers can purchase juice drinks and shots and get them delivered to their doorstep.

Probiotic Drinks Industry Segmentation

Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into yogurt drinks, fermented milk drinks, kombucha, kefir, prebiotic juices, and other product types. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, pharmacies, health stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, market sizing and forecasts have been provided on the basis of value in USD million.