Market Size of Projection Mapping Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 4.58 Billion |
Market Size (2029) | USD 12.34 Billion |
CAGR (2024 - 2029) | 21.87 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Projection Mapping Market Analysis
The Projection Mapping Market size is estimated at USD 4.58 billion in 2024, and is expected to reach USD 12.34 billion by 2029, growing at a CAGR of 21.87% during the forecast period (2024-2029).
A technique called projection mapping combines several projectors to work together on a surface to create stunning visual displays. Since the projection mapping industry for businesses is an efficient communication platform to hold audiences' attention, more organizations from every sector are now utilizing professional projection mapping software. The market is expanding primarily as a result of innovations in tools for immersive content, branding, advertising, entertainment, public art, live concerts, gaming, trade show presentations, and product launches, including tools for 2D and 3D projection mapping, spatial augmented reality, and digital micromirror devices.
- Moreover, with steady growth for 3D and 4D mapping solutions, 3D technology is poised to revolutionize irregular surfaces, enhancing their visual appeal. Notably, 3D projection mapping, favored for its cost-effectiveness, is set to retain its prominence across diverse applications. These modern techniques excel in reshaping surfaces of any scale or form, infusing them with captivating graphics and animations, elevating the immersive experience. This trend underscores the rising market demand for projection mapping during the forecast period.
- Projection mapping has emerged as a leading choice for crafting extraordinary events. Its applications range from enhancing indoor stage effects to transforming entire arenas, landmark buildings, and architectural landscapes. This technique, as a marketing tool, firmly established its presence. Proficiency in projection mapping has significantly evolved, enabling the concealment of intricate surfaces with dynamic images, thus conjuring illusions of boundless dimensions.
- Recent conferences underscore the undeniable trajectory of smart cities as the future. However, they also highlight a key point: while digital initiatives to enhance everything from infrastructure to energy are widespread, they lack centralization. The term 'smart city' is more of a concept than a specific city type, representing a collective push to address urban challenges through technology. This broad definition implies there's no one-size-fits-all solution. Yet, a closer look reveals common threads that form the backbone of these initiatives.
- Cost significantly influences consumer purchasing decisions and is a pivotal consideration for providers in the projection mapping sector. Due to their premium pricing, projection mapping offerings mostly cater to the affluent.
- There is a greater need for business goods and services during times of economic expansion. Businesses frequently invest in technology like projection mapping solutions that can increase visual efficiency as a result of this increase in demand for entertainment. For instance, according to a World Bank estimate, the North American GDP was USD 30.11 trillion in 2023, which increased by approximately 1.5% in 2023-24, suggesting that corporate activity and possible projection mapping investments are projected to flourish.
Projection Mapping Industry Segmentation
Projection mapping is a video projection technology that allows video to be mapped onto any surface, unlike traditional projectors that map only on flat screens. It turns common objects such as runways, large venues, and stages into interactive displays that behave as a canvas with graphics projected onto the surface.
The projection mapping market is segmented by offering (hardware, software), dimension (2 dimension, 3 dimension, 4 dimension), throw distance (standard short), application (large venue event, festival, entertainment, and other applications), and geography (North America [United States, Canada], Europe [Germany, United Kingdom, France, Rest of Europe], Asia-Pacific [India, China, Japan, Rest of Asia-Pacific], Latin America [Brazil, Argentina, Rest of Latin America] Middle East & Africa [United Arab Emirates, Saudi Arabia, Rest of the Middle East & Africa]). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
By Offering | |
Hardware | |
Software |
By Dimension | |
2 Dimension | |
3 Dimension | |
4 Dimension |
By Throw Distance | |
Standard | |
Short |
By Application | |
Large Venue | |
Event | |
Festival | |
Entertainment | |
Other Applications |
By Geography*** | |||||
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Australia and New Zealand | |||||
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Projection Mapping Market Size Summary
The projection mapping market is experiencing significant growth, driven by its increasing adoption across various sectors such as entertainment, advertising, and public art. This technology, which involves using multiple projectors to create immersive visual displays on surfaces, is becoming a preferred choice for businesses seeking to engage audiences effectively. The market's expansion is fueled by advancements in tools for 2D and 3D projection mapping, spatial augmented reality, and digital micromirror devices, which are enhancing the capabilities of branding, advertising, and live events. The demand for projection mapping is further bolstered by its cost-effectiveness and ability to deliver stunning visual results, making it a valuable tool for event organizers and businesses looking to create memorable experiences.
The Asia-Pacific region is poised for substantial growth in the projection mapping market, supported by the region's hosting of major global events and the focus on tourism as a revenue source. The market is characterized by the presence of key players like Panasonic Corporation and NEC Display Solutions, who are leading the charge with innovative projector solutions. These companies are enhancing the immersive media experience in event spaces, ensuring high performance and reliability. The market's fragmentation is evident with various players adopting strategies such as partnerships and product innovations to maintain a competitive edge. Notable collaborations, such as that between Cirque du Soleil and Epson, highlight the ongoing efforts to push the boundaries of immersive entertainment, further driving the market's growth trajectory.
Projection Mapping Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Threat of New Entrants
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1.2.2 Bargaining Power of Buyers
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1.2.3 Bargaining Power of Suppliers
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1.2.4 Threat of Substitute Products
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1.2.5 Degree of Competition
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1.3 Industry Value Chain Analysis
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1.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Trends on the Market
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2. MARKET SEGMENTATION
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2.1 By Offering
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2.1.1 Hardware
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2.1.2 Software
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2.2 By Dimension
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2.2.1 2 Dimension
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2.2.2 3 Dimension
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2.2.3 4 Dimension
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2.3 By Throw Distance
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2.3.1 Standard
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2.3.2 Short
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2.4 By Application
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2.4.1 Large Venue
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2.4.2 Event
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2.4.3 Festival
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2.4.4 Entertainment
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2.4.5 Other Applications
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2.5 By Geography***
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2.5.1 North America
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2.5.1.1 United States
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2.5.1.2 Canada
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2.5.2 Europe
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2.5.2.1 Germany
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2.5.2.2 United Kingdom
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2.5.2.3 France
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2.5.3 Asia
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2.5.3.1 India
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2.5.3.2 China
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2.5.3.3 Japan
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2.5.4 Australia and New Zealand
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2.5.5 Latin America
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2.5.5.1 Brazil
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2.5.5.2 Argentina
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2.5.6 Middle East and Africa
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2.5.6.1 United Arab Emirates
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2.5.6.2 Saudi Arabia
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Projection Mapping Market Size FAQs
How big is the Projection Mapping Market?
The Projection Mapping Market size is expected to reach USD 4.58 billion in 2024 and grow at a CAGR of 21.87% to reach USD 12.34 billion by 2029.
What is the current Projection Mapping Market size?
In 2024, the Projection Mapping Market size is expected to reach USD 4.58 billion.