Market Trends of Protective Cultures Industry
This section covers the major market trends shaping the Protective Cultures Market according to our research experts:
Increasing Consumption of Dairy Products
The increasing consumption of dairy products and the increasing consumer awareness about clean label products and their advantages are among the key factors boosting the growth of the protective cultures market. For instance, in 2017, Chr Hansen launched products in the protective cultures market, particularly for yogurt and cheese applications. The protective culture products launched by Chr Hansen helped their consumers to replace artificial preservatives in order to sustain the shelf life of yogurts and cheese products. Moreover, the increasing demand for natural preservative-free products across the globe is driving the market growth of protective cultures. In addition to this, the burgeoning demand for long-term preservatives and highly transparent products has prompted the growth of the protective cultures market.
Europe Dominates the Global Market
Europe accounted for the largest share of the protective cultures market. The dominant status of Europe can be attributed to the strong dairy industry in the region. The strong demand for milk products in the global market and the decision to increase output have had a positive impact on the European dairy market. Moreover, the protective cultures market in the Asia Pacific region is expected to exhibit growth at a rapid pace during the forecast period, owing to the growing demand for dairy productsand natural & clean label products due to rising awareness about protective cultures among the population of the developing countries like India and China boosting the growth of the market studied in the region.
