Market Share of Protein Hydrolysate Industry
The protein hydrolysate market is a fragmented one with a huge number of players operating in the market hence, the players have been competing to gain more market shares in the domestic as well as international protein hydrolysate market. Some of the major players in the market include Arla Foods Amba, Fonterra Co-Operative Group Limited, Kerry Group PLC, Glanbia PLC, and Kerry Group. Companies have been using various strategies to penetrate the market studied. Some key strategies the leading players use include focusing on new product launches with healthier ingredients/organic claims, acquisitions, mergers, partnerships, and expansions. With increasing health consciousness, major players adopt strategies to draw consumers' attention by introducing dairy ingredients with clinical claims, such as organic, clean-label, non-GMO certified, etc. For example, the milk powders offered by Fonterra Co-Operative Group Limited are claimed to be clean of artificial ingredients.
Protein Hydrolysate Market Leaders
-
Arla Foods amba
-
Royal FrieslandCampina N.V.
-
Fonterra Co-operative Group Limited
-
Kerry Group PLC
-
Glanbia PLC
*Disclaimer: Major Players sorted in no particular order
