Market Trends of Protein Water Industry
Increased Participation in the Sports Activities
The surge in the number of middle-aged and geriatric populations engaged in sports activities has further fueled the protein water market growth. With the growing participation of athletes in health and fitness centers, there is more and more demand for sports nutrition products. Athletes seek to gain advantages such as strengthening of the immune system, muscle healing, and recovery, improved energy levels, decreased muscle tiredness and soreness, and injury prevention from the sports nutrition products, boosting the growth of the protein water. According to the Census and Statistics Department of Hong Kong, in 2021, more than 709,241 participants were recorded to take part in recreation and sports programs in Hong Kong.
Furthermore, protein water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In January 2021, Costco via Protein2o came up with protein-based water offering 70 calories, two grams of carbs, and one gram of sugar per serving. The product comes in a wide variety of naturally-infused fruity flavors such as Orange, Mango, Strawberry, and Watermelon. In a nutshell, protein water is providing a total health benefit to consumers in a single package. Thus, an increase in fitness enthusiasts, growing health and fitness centers, athletes seeking health benefits products, and the prevalence of lifestyle diseases are expected to boost the growth of the protein water market.
North America Holds a Prominent Share in The Market
The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region. The factors such as growing awareness regarding the consumption of protein water owing to the rise in the incidence of consumers towards healthy eating habits are among the major factor projected to impel the growth of the protein water market. This is one of the key factors impacting the demand for the protein-based beverages industry in the North American region. According to the World Health Organisation, 72.83% share of the population of North America is overweight.
Furthermore, the consumption of dietary supplements is expected to increase in the region, owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. According to Agriculture and Agri-Food Canada, in 2022, per capita consumption of enhanced water in the United States amounted to approximately 7.5 liters. The demand for ready-to-eat, easy-to-carry, all-in-one products, such as protein water that offer a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.
