India Quick Commerce Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.34 Billion |
| Market Size (2029) | USD 9.95 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Quick Commerce Market Analysis
The Q-Commerce Industry In India Market size is estimated at USD 3.34 billion in 2024, and is expected to reach USD 9.95 billion by 2029, growing at a CAGR of greater than 4.5% during the forecast period (2024-2029).
In India, the quick commerce market is witnessing a significant growth rate because it provides consumers faster shopping experience than any other e-commerce platform. The reason for the increased adoption of quick commerce platforms is because of the fast and convenient delivery service. The rising urbanization and the trend of online shopping also contribute to the growth of the quick commerce industry in India.
- During the COVID-19 pandemic, quick commerce experienced tremendous growth and became a part of people’s busy lifestyles. After the pandemic, the market is still experiencing increased demand in food and retail segments due to convenient on-demand delivery and digital offerings.
- Many brands like Roofers, Zepto, Zomato, Swiggy, Big Basket, etc., grew by integrating quick commerce as a part of the business.
- There has been an increased purchasing rate in metro and Tier I cities in India because of the fastest delivery of groceries and other products, driving the quick commerce market in the country.
- Since the market is growing gradually, companies are using geographical mapping technologies to open dark stores (a type of delivery model for quick commerce), which helps in delivering more than 60% of orders in 40 minutes.
Initiatives like these by the players in the market boost the growth rate of the quick commerce market in India.
India Quick Commerce Market Trends
Rising Entry of Startups into the Market
- The adoption of quick commerce platforms in India is increasing to meet the needs of consumers for fast delivery of products within 10-30 minutes.
- Many Q-commerce startups, such as Swiggy, Zepto, Blinkit, BB Now, etc., have entered the quick delivery ecosystem to expand their customer base. These startups attract huge investments to expand their services widely in the Indian market.
- Hence, the rising number of startups, because of the increasing demand for quick delivery, is driving the Indian quick commerce market's growth.
Growing Need for Instant Delivery Driving the Market
- Quick commerce is one of the fastest-growing e-commerce platforms that enhances convenience through the fast delivery of products.
- The factor that attracts customers to the instant delivery platform is the delivery of products to doorsteps within 10-30 minutes.
- The COVID-19 pandemic made consumers change their purchasing behavior and increased the use of online platforms that offer fast delivery and comfort to customers.
- Therefore, the need for instant delivery is driving the growth of the quick commerce market in India.
India Quick Commerce Industry Overview
The Indian quick commerce market is competitive. Consumers are increasingly shifting toward quick commerce because of factors such as fast delivery, price, discounts & offers, wide product assortment, availability, and ease of payment. The major players in the market include Swiggy Instamart, Blinkit, Dunzo, Big Basket, and Zepto. These players hold more than 80% market share.
India Quick Commerce Market Leaders
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Swiggy
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Dunzo
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Blinkit
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Big Basket
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Zepto
*Disclaimer: Major Players sorted in no particular order
India Quick Commerce Market News
- February 2023: Zomato launched a quick commerce delivery service known as Zomato Instant. The aim is to provide customers with home-style cooked food at affordable prices.
- December 2023: Walmart acquired Flipkart, entered into a quick commerce delivery business, and launched its services in 20 cities in India.
India Quick Commerce Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Faster Buying Process Drives the Market
- 4.2.2 Faster Response to Buyer/Market Demands Drives the Market
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4.3 Market Restraints
- 4.3.1 Lack of Privacy
- 4.3.2 High Labor Cost
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4.4 Market Oppurtunities
- 4.4.1 Technological Advancements in Q-commerce Market
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4.5 Industry Attractiveness - Porter's Five Forces Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products
- 4.5.5 Intensity of Competitive Rivalry
- 4.6 Insights into Recent Trends and Innovation in the Market
- 4.7 Insights into Government Regulations in the Market
- 4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Groceries
- 5.1.2 Personal Care
- 5.1.3 Fresh Food
- 5.1.4 Other Product Types
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5.2 By Company Type
- 5.2.1 Pureplay
- 5.2.2 Non-pureplay
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5.3 By Region
- 5.3.1 East
- 5.3.2 West
- 5.3.3 North
- 5.3.4 South
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Swiggy
- 6.2.2 Instamart
- 6.2.3 Dunzo Daily
- 6.2.4 Blinkit
- 6.2.5 Big Basket
- 6.2.6 Zepto
- 6.2.7 Grofers
- 6.2.8 Flipkart Quick
- 6.2.9 Supr Daily
- 6.2.10 Zomato*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
India Quick Commerce Industry Segmentation
Quick-commerce is a business model that fulfills orders for daily essentials quickly. The quick-commerce model consists of a mother hub, distribution center, and last-mile delivery stores to provide service to customers.
The Q-commerce market in India is segmented by product type, company type, and region. By product type, the market is segmented into groceries, personal care, and fresh food. By company type, the market is segmented into pureplay and non-pureplay. By region, the market is segmented into East, West, North, and South. The report offers market size and forecasts in value (USD) for all the above segments.
| By Product Type | Groceries |
| Personal Care | |
| Fresh Food | |
| Other Product Types | |
| By Company Type | Pureplay |
| Non-pureplay | |
| By Region | East |
| West | |
| North | |
| South |
India Quick Commerce Market Research FAQs
How big is the Q-Commerce Industry In India Market?
The Q-Commerce Industry In India Market size is expected to reach USD 3.34 billion in 2024 and grow at a CAGR of greater than 4.5% to reach USD 9.95 billion by 2029.
What is the current Q-Commerce Industry In India Market size?
In 2024, the Q-Commerce Industry In India Market size is expected to reach USD 3.34 billion.
Who are the key players in Q-Commerce Industry In India Market?
Swiggy, Dunzo, Blinkit, Big Basket and Zepto are the major companies operating in the Q-Commerce Industry In India Market.
What years does this Q-Commerce Industry In India Market cover, and what was the market size in 2023?
In 2023, the Q-Commerce Industry In India Market size was estimated at USD 3.19 billion. The report covers the Q-Commerce Industry In India Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Q-Commerce Industry In India Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key trends shaping the India Q-Commerce Market?
The key trends shaping the India Q-Commerce Market are a) The expansion of hyperlocal micro-fulfillment centers b) Technological advancements such as AI and data analytics enhancing operational efficiency c) Evolving consumer preferences towards convenience and personalized shopping experiences
What are the factors influencing customer preferences in the India Q-Commerce Market?
The factors influencing customer preferences in the India Q-Commerce Market are a) Convenience, speed of delivery, safety of transactions, and access to a wide range of products via digital platforms b) Reflecting shift towards digital and mobile-first consumer behaviors
India Q-Commerce Industry Report
The India Q-Commerce market is undergoing a transformative growth phase, driven by the increasing adoption of quick commerce platforms that cater to the demand for fast and convenient delivery services. Segmented by product type, including groceries, pharmacy items, and other products, and by platform, which includes app-based and web-based solutions, the quick commerce market size in India is expanding rapidly. Regionally, the market spans North India, West and Central India, South India, and East and Northeast India. This growth is fueled by rapid digitalization, higher smartphone penetration, and changing consumer preferences towards on-demand shopping solutions. Quick commerce companies in India are enhancing efficiency through the development of hyperlocal micro-fulfillment centers, optimizing order processing and delivery to meet consumer expectations for speed and convenience. Advanced technologies like artificial intelligence and data analytics are being integrated to further optimize delivery routes and personalize the shopping experience. This contributes to the dynamic growth of the quick commerce sector within the broader e-commerce landscape. For detailed statistics on the India Q-Commerce market share, size, and revenue growth rate, refer to Mordor Intelligence™ Industry Reports, which include market forecasts, outlooks, and historical overviews. Get a sample of this industry analysis as a free report PDF download.
