Q-Commerce Industry In India Market Size (2024 - 2029)

The quick commerce market in India is experiencing significant growth, driven by the demand for faster shopping experiences and convenient delivery services. This expansion is supported by rising urbanization and the increasing trend of online shopping. The market's size is bolstered by the integration of quick commerce into daily lifestyles, a shift accelerated by the COVID-19 pandemic. Companies are enhancing their delivery capabilities through technologies like geographical mapping and the establishment of dark stores, which facilitate rapid order fulfillment. These initiatives are crucial in sustaining the market's growth trajectory.

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Market Size of Q-Commerce Industry In India

Q-Commerce Industry In India Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.34 Billion
Market Size (2029) USD 9.95 Billion
CAGR (2024 - 2029) 4.50 %
Market Concentration Medium

Major Players

Q-Commerce Industry In India Major Players

*Disclaimer: Major Players sorted in no particular order

India Quick Commerce Market Analysis

The Q-Commerce Industry In India Market size is estimated at USD 3.34 billion in 2024, and is expected to reach USD 9.95 billion by 2029, growing at a CAGR of greater than 4.5% during the forecast period (2024-2029).

In India, the quick commerce market is witnessing a significant growth rate because it provides consumers faster shopping experience than any other e-commerce platform. The reason for the increased adoption of quick commerce platforms is because of the fast and convenient delivery service. The rising urbanization and the trend of online shopping also contribute to the growth of the quick commerce industry in India.

  • During the COVID-19 pandemic, quick commerce experienced tremendous growth and became a part of people’s busy lifestyles. After the pandemic, the market is still experiencing increased demand in food and retail segments due to convenient on-demand delivery and digital offerings.
  • Many brands like Roofers, Zepto, Zomato, Swiggy, Big Basket, etc., grew by integrating quick commerce as a part of the business.
  • There has been an increased purchasing rate in metro and Tier I cities in India because of the fastest delivery of groceries and other products, driving the quick commerce market in the country.
  • Since the market is growing gradually, companies are using geographical mapping technologies to open dark stores (a type of delivery model for quick commerce), which helps in delivering more than 60% of orders in 40 minutes.

Initiatives like these by the players in the market boost the growth rate of the quick commerce market in India.

India Quick Commerce Industry Segmentation

Quick-commerce is a business model that fulfills orders for daily essentials quickly. The quick-commerce model consists of a mother hub, distribution center, and last-mile delivery stores to provide service to customers.

The Q-commerce market in India is segmented by product type, company type, and region. By product type, the market is segmented into groceries, personal care, and fresh food. By company type, the market is segmented into pureplay and non-pureplay. By region, the market is segmented into East, West, North, and South. The report offers market size and forecasts in value (USD) for all the above segments.

By Product Type
Groceries
Personal Care
Fresh Food
Other Product Types
By Company Type
Pureplay
Non-pureplay
By Region
East
West
North
South
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Q-Commerce Industry In India Size Summary

The quick commerce market in India is experiencing robust growth, driven by the demand for rapid and convenient shopping experiences that surpass traditional e-commerce platforms. This sector is characterized by its ability to deliver products to consumers' doorsteps within a short timeframe, typically between 10 to 30 minutes. The surge in urbanization and the increasing trend of online shopping have further fueled the expansion of this market. The COVID-19 pandemic acted as a catalyst, significantly boosting the adoption of quick commerce as it became integral to the fast-paced lifestyles of consumers. Post-pandemic, the market continues to thrive, particularly in the food and retail segments, due to the ongoing demand for on-demand delivery services and digital offerings.

The competitive landscape of the Indian quick commerce market is marked by the presence of major players such as Swiggy Instamart, Blinkit, Dunzo, Big Basket, and Zepto, which collectively hold a significant portion of the market share. These companies have been proactive in expanding their services, often leveraging geographical mapping technologies to optimize delivery efficiency through dark stores. The influx of startups in this space, attracted by the growing consumer demand for quick delivery, has further intensified competition and investment in the market. Initiatives like Zomato's launch of Zomato Instant and Walmart's entry into the quick commerce sector through Flipkart highlight the dynamic nature of the industry, as companies strive to capture a larger share of the burgeoning market.

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Q-Commerce Industry In India Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Faster Buying Process Drives the Market

      2. 1.2.2 Faster Response to Buyer/Market Demands Drives the Market

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Privacy

      2. 1.3.2 High Labor Cost

    4. 1.4 Market Oppurtunities

      1. 1.4.1 Technological Advancements in Q-commerce Market

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Insights into Recent Trends and Innovation in the Market

    7. 1.7 Insights into Government Regulations in the Market

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Groceries

      2. 2.1.2 Personal Care

      3. 2.1.3 Fresh Food

      4. 2.1.4 Other Product Types

    2. 2.2 By Company Type

      1. 2.2.1 Pureplay

      2. 2.2.2 Non-pureplay

    3. 2.3 By Region

      1. 2.3.1 East

      2. 2.3.2 West

      3. 2.3.3 North

      4. 2.3.4 South

Q-Commerce Industry In India Market Size FAQs

The Q-Commerce Industry In India Market size is expected to reach USD 3.34 billion in 2024 and grow at a CAGR of greater than 4.5% to reach USD 9.95 billion by 2029.

In 2024, the Q-Commerce Industry In India Market size is expected to reach USD 3.34 billion.

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Quick Commerce Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)