Market Trends of Q-Commerce Industry In India
Rising Entry of Startups into the Market
- The adoption of quick commerce platforms in India is increasing to meet the needs of consumers for fast delivery of products within 10-30 minutes.
- Many Q-commerce startups, such as Swiggy, Zepto, Blinkit, BB Now, etc., have entered the quick delivery ecosystem to expand their customer base. These startups attract huge investments to expand their services widely in the Indian market.
- Hence, the rising number of startups, because of the increasing demand for quick delivery, is driving the Indian quick commerce market's growth.
Growing Need for Instant Delivery Driving the Market
- Quick commerce is one of the fastest-growing e-commerce platforms that enhances convenience through the fast delivery of products.
- The factor that attracts customers to the instant delivery platform is the delivery of products to doorsteps within 10-30 minutes.
- The COVID-19 pandemic made consumers change their purchasing behavior and increased the use of online platforms that offer fast delivery and comfort to customers.
- Therefore, the need for instant delivery is driving the growth of the quick commerce market in India.