Market Trends of Qatar Hair Care Industry
This section covers the major market trends shaping the Qatar Hair Care Market according to our research experts:
Increasing Expenditure on Advertisement and Promotional Activities
Hair care is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to the aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that energy drinks ignite scalp health and enhance hair quality. For instance, as part of the promotional strategy, key players, like Pantene, a P&G brand, partnered with Virgin V Festival North for campaigns aimed to offer a VIP experience for key media and influencers to create a social media buzz for the Pantene brand. Moreover, Pantene partnered with one of the United Kingdom's most popular festivals, which helped the brand to reach out to some of the country's most prestigious media outlets and social media influencers.
Shampoo Holds the Major Share in the Qatar Market
The shampoo segment is recorded to have a major share in the Qatar market, with a steady year-on-year growth rate, due to the availability of specialized products, catering to the varied needs of the entire demographic. In addition, owing to high disposable incomes, there is an increase in the sales of salon-inspired services and take-home products. Consumers in the country prefer argan and Moroccan oil-based shampoos, to treat their dry hair, caused by pollution and humid climate. Furthermore, an informed consumer base has led to the demand for natural, herbal, and organic shampoos, along with the adoption of halal cosmetics.
