Qatar Poultry Meat Market Size

Qatar Poultry Meat Market Analysis

The Qatar Poultry Meat Market size is estimated at 434.54 million USD in 2024, and is expected to reach 456.52 million USD by 2029, growing at a CAGR of 0.99% during the forecast period (2024-2029).

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434.54 Million

Market Size in 2024 (USD)

456.52 Million

Market Size in 2029 (USD)

2.31 %

CAGR (2017-2023)

0.99 %

CAGR (2024-2029)

Largest Market by Distribution Channel

57.64 %

value share, On-Trade, 2023

Due to the growing food catering industry and restaurants in the country, the demand for many chicken varieties and menus through on-trade channels has increased.

Largest Market by Form

51.63 %

value share, Fresh / Chilled, 2023

Due to its accessibility and ease of preparation, particularly for those living in urban areas, fresh poultry is the most popular and preferred choice among local consumers.

Fastest-growing Market by Distribution Channel

1.31 %

Projected CAGR, Off-Trade, 2024-2029

The growth of online meat delivery and the expansion of the refrigerated section in supermarkets are driving the demand for new poultry products among consumers.

Fastest-growing Market by Form

1.15 %

Projected CAGR, Canned, 2024-2029

The demand for frozen meat has increased due to the quick expansion of retail outlets and supermarkets, proper refrigeration facilities, and better production facilities.

Leading Market Player

4.59 %

market share, BRF S.A., 2022

The brand offers all types of poultry products in the country. Around 90% of the products are sold due to the company's local brand equity, which makes it a market leader.

The availability of a wide range of products in supermarkets is driving the market

Qatar Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• The on-trade channel was the major distribution channel in the poultry meat market in Qatar in 2022. It registered a CAGR value growth of 1.78% from 2018 to 2022. Poultry meat sales are increasing due to a rise in the number of foodservice businesses and consumers' demand for the consumption of restaurant food. Foodservice businesses primarily stock frozen and processed poultry meat due to their high quality.
• In Qatar, the sales value of poultry through off-trade channels increased by 8.83% from 2019 to 2022, as the sales of food products, including poultry products, witnessed a surge through e-commerce channels. The online channel is the fastest-growing segment of the off-trade distribution channel for poultry meat. It is projected to record a CAGR of 10.40% during the forecast period. Online channels play an important role in offering a variety of poultry options to cater to specific needs and preferences, such as organic, free-range, or halal-certified poultry, which enables consumers to find products that align with their dietary requirements.
• In 2022, supermarkets and hypermarkets were the largest off-trade distribution channels for the consumption of poultry meat in Qatar, representing 50.47% of the total consumption value. In recent years, consumers have become more cautious and conscious of their critical purchases, which has led many to go from their local butchers to supermarkets to acquire fresh poultry meat because these off-trade channels offer superior hygienic conditions, packaging, and a comfortable purchasing experience. Moreover, the availability of a wide range of frozen and processed meat products in supermarkets, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings, is also fuelling the growth.