Market Trends of Qatar Potato Chips Industry
This section covers the major market trends shaping the Qatari Potato Chips Market according to our research experts:
Baked Potato Chips Witness an Upsurge in Demand
Consumers in Qatar are inclining toward healthier food consumption, such as low-fat baked potato chips over fried chips. Qatari consumers demand a variety of flavors in baked potato chips, thereby, providing an opportunity for the players operating in the market studied to launch product offerings with an aim to satiate the growing consumer demand. The manufacturers of baked chips compete with each other while discovering innovative and new tastes, flavors, and packaging styles.
Supermarket/Hypermarket is the Most Preferred Distribution Channel
In Qatar, potato chips are primarily sold through supermarkets/hypermarkets. As these outlets are abundant in most of the areas, people prefer to buy daily groceries, including potato chips, from these channels. Supermarkets/hypermarkets offer a wide variety of flavors in potato chips. Popular brands, such as Lays, Kettle, Pringles, and Terra, are available in Qatari supermarkets/hypermarkets. Furthermore, the country's population expansion, its young, international demographic, and its infrastructural development projects ahead of the 2022 World Cup are expected to contribute to the projected increase in supermarket sales, thereby, positively impacting the growth of the Qatari market. Al-Meera, Carrefour, Lulu, and Safari are some of the popular supermarkets/hypermarkets in Qatar that offer potato chips.
