Quick Service Restaurant (QSR) Industry Overview
The Quick-Service Restaurants market is highly fragmented and competitive owing to the presence of many international, regional, and local players. The key players operating in the market are McDonald's Corporation, Yum! Brands, Inc., Starbucks Corporation, Jubilant FoodWorks, and Jollibee. The key players are giving stiff competition to the market players by adopting various innovative strategies including innovative launches, expansion, partnerships, and others. The market players are launching innovative products or customized dishes as per the customer requirements, which, in turn, are helping the companies to get a bid in the food service market share. For instance, in July 2022, McDonald's Australia launched the McPlant burger in select stores as part of a new trial. The McPlant patty is made with Beyond Meat's plant-based protein. Over the past few years, certain players like KFC, Domino's, Subway, etc., have been expanding their geographical presence across the globe by consistently opening new restaurants as a part of their strategic expansion.
In addition, leading food service providers/brands are focusing on online distribution channels for online marketing and branding of their offerings, in order to expand their geographic reach, as well as customer base.
Quick Service Restaurant (QSR) Market Leaders
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McDonald's Corporation
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Yum! Brands, Inc.
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Starbucks Corporation
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Jubilant FoodWorks
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Jollibee
- *Disclaimer: Major Players sorted in no particular order
