Market Trends of Global Reduced Fat Butter Industry
This section covers the major market trends shaping the Reduced Fat Butter Market according to our research experts:
Surge in Demand for Low Fat and Low Calorie Food Products
Consumers are getting increasingly conscious of the health risks associated with a high-caloric and fat diet. The importance of consuming a low-fat diet and consequently avoiding the excess energy intake from getting converted to fat depositions in the body has been a well-understood fact amongst health-conscious consumers, particularly in the developed countries such as the United States. The aforementioned trend is expected to reach quickly to developing and transition economies as a part of well-defined public health goals and growing government interventions from different pathways. The World Health Organization recommends that the total fat intake should be less than 30% of the total calories and that the intake of saturated fat should not exceed 10% of the total calories. This is creating a widespread demand for the reduced fat butter thus contributing to the market growth during the forecast period.
North America Holds the Largest Market Share
North America poised to be the largest market in the market studied, majorly due to the high consumer purchasing power and rising awareness about maintaining a healthy lifestyle augmenting the region's growth. Further, Asia Pacific is also becoming a prominent market for the low-fat butter industry due to rising demand and increasing population along with improved standards of living in terms of adopting a healthy diet. Moreover, constant product innovation by regional companies will spur market growth. For instance, Amul Milk Union Ltd. offers Amul Lite, which has no preservatives and low saturated fat content.
