Retail Industry in Thailand Market Size (2024 - 2029)

The retail industry in Thailand is experiencing significant growth, driven by economic expansion and evolving consumer demands, particularly in urban areas like Bangkok. The market size is influenced by the increasing investment from multinational retail companies and the rapid adoption of online shopping, especially in the food sector. Despite the challenges posed by the COVID-19 pandemic, which impacted the retail sector broadly, certain segments such as convenience stores and e-commerce have continued to expand. The government's initiatives to open the market to foreign investors and the integration of advanced technologies further contribute to the dynamic growth of the retail market in Thailand.

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Market Size of Retail Industry in Thailand

Thailand Retail Industry Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.50 %
Market Concentration Low

Major Players

Thailand Retail Industry Major Players

*Disclaimer: Major Players sorted in no particular order

Thailand Retail Market Analysis

Thailand is one of the economically most influential countries in South Asia. The capital city of Bangkok is a social hub of Thailand, with a flourishing retail industry market. It fascinated not only Thai residents, but also many multinational retail companies to make investments in the country. Its retail market is evolving swiftly to meet the demands of consumers with varying lifestyles, who are greatly motivated by the internet.

The COVID-19 outbreak has had a significant impact on business sectors and the overall economy of Thailand. The growth of the Thailand retail industry has been largely driven by economic growth. Although the impact of the COVID-19 outbreak on the entire retail sector is high, with an estimated contraction of 5-10 percent for the first quarter of 2020, growth in Thailand's food retail sector is expected to be mild to moderate, with online food retail experiencing a rapid growth rate.

Although retail businesses in Thailand, in general, have felt a considerable impact, there are still some segments that have managed to grow amid the crisis, such as convenience stores and e-commerce. During the COVID-19-triggered lockdown period in 2020, the sales of grocery products through the online distribution channel witnessed a major rise.

The modern trade sector witnessed rapid expansion in Bangkok, as well as cities with higher urbanization levels, due to the continued growth of the tourism sector, and several government plans, such as opening the domestic market to foreign investors, along with advanced technologies to invest in the retail business.

Thailand Retail Industry Segmentation

A complete background analysis of the Thailand retail industry, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report. The Market is Segmented By Product (Food and Beverage and Tobacco Products, Personal and Household Care, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronic and Household Appliances, and Other Products), and By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online and Other Distribution Channels). The report offers Market Size and forecasts for Thailand Retail Industry in Value (USD Billion) for all the above segments.

Product
Food and Beverage and Tobacco Products
Personal and Household Care
Apparel, Footwear, and Accessories
Furniture, Toys, and Hobby
Industrial and Automotive
Electronic and Household Appliances
Other Products
Distribution Channel
Supermarkets/Hypermarkets, Convenience Stores, and Department Stores
Specialty Stores
Online
Other Distribution Channels
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Retail Industry in Thailand Size Summary

The retail industry in Thailand is a dynamic sector significantly influenced by the country's economic landscape and urbanization trends. Bangkok, as the capital, serves as a central hub for retail activities, attracting both local consumers and international retail companies. The industry is rapidly evolving to cater to diverse consumer lifestyles, heavily influenced by digital advancements. Despite the challenges posed by the COVID-19 pandemic, which led to a temporary contraction in the retail sector, certain segments like convenience stores and e-commerce thrived. The pandemic accelerated the shift towards online shopping, particularly in the grocery sector, highlighting the growing importance of digital channels in retail.

The tourism sector plays a crucial role in driving retail demand, with international tourists, especially from China, Malaysia, India, South Korea, Laos, and Japan, contributing significantly to sales in categories such as fashion, electronics, and cosmetics. The urban population, which constitutes a substantial portion of Thailand's demographic, is increasingly favoring convenience and quality, opting for smaller retail outlets and supermarkets for their daily needs. This shift is supported by the ongoing urbanization and the presence of a young, urban consumer base. The market is characterized by the presence of major international players, yet technological advancements and innovation are enabling mid-size and smaller companies to expand their market presence. Partnerships, such as the one between Tesco Lotus and DHL Supply Chain Thailand, illustrate the industry's focus on enhancing operational efficiency and meeting consumer demands.

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Retail Industry in Thailand Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Drivers

    3. 1.3 Restraints

    4. 1.4 Opportunities

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Porters Five Force Analysis

    7. 1.7 Customer Behaviour Analysis

    8. 1.8 Insights into the Advertising Strategies of the Leading Players across Segments

    9. 1.9 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product

      1. 2.1.1 Food and Beverage and Tobacco Products

      2. 2.1.2 Personal and Household Care

      3. 2.1.3 Apparel, Footwear, and Accessories

      4. 2.1.4 Furniture, Toys, and Hobby

      5. 2.1.5 Industrial and Automotive

      6. 2.1.6 Electronic and Household Appliances

      7. 2.1.7 Other Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets, Convenience Stores, and Department Stores

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online

      4. 2.2.4 Other Distribution Channels

Retail Industry in Thailand Market Size FAQs

The Thailand Retail Market is projected to register a CAGR of greater than 5.5% during the forecast period (2024-2029)

The Mall Group, 7-Eleven, Tesco Lotus, Unilever and FamilyMart are the major companies operating in the Thailand Retail Market.

Thailand Retail Market Report Snapshots

Thailand Retail Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)