Market Trends of Rice Syrup Industry
This section covers the major market trends shaping the Rice Syrup Market according to our research experts:
Rising Demand for Natural Sweetener
The rising health consciousness in individuals surged the demand for natural sweeteners. Organic rice syrups are naturally prepared and gluten-free. Along with being allergen-free, these syrups are suitable for vegan and vegetarian diets, compensating for the absence of honey as a sweetener. Liquid rice glucose, prepared from rice syrup, acts as a natural sweetener that can be used in many forms. Due to the rising health consciousness, manufacturers are considering liquid rice glucose as a natural sweetener for their products. Manufacturers like Cargill Inc. and California Natural Products Inc. observed the demand for natural sweeteners and launched new products with different ingredients like brown rice syrup. Moreover, rice syrup is considered a healthier alternative to corn syrup, which contains more calories and is widely used in high-temperature cooking and candy making.
Europe is Expected to Dominate the Rice Syrup Market
Europe is projected to dominate the rice syrup market during the forecast period. The growing popularity of organic, natural, and healthy ingredients in the food is expected to be a potential driver for the growth of the rice syrup market in the region during the forecast period. Furthermore, several stringent regulations by the European Union (EU) over the distribution of rice syrup are imbibing a sense of confidence among health-conscious consumers, thereby fueling the sales of rice syrup in Europe. The demand for rice syrup in households is driving the market further. Consumers in the region are inclined toward different syrups as a part of their breakfast ingredients, thus boosting the demand for rice syrup. The growing bakery industry in the region is also adding to the demand for rice syrups as an ingredient.
