Market Trends of Rosemary Extracts Industry
Increasing Use of Rosemary Extract in Food and Beverages Drives the Market
The market for rosemary extracts in food and beverages is growing, driven by its effectiveness as a natural preservative. With strong antioxidant properties, rosemary extract extends the shelf life of products and prevents oxidation and spoilage without synthetic additives. This benefit appeals to both manufacturers and consumers who prefer cleaner labels. As consumers become more health-conscious, the demand for natural and organic ingredients is increasing. For instance, in 2023, Coop Italia reported that 11% of Italians opted for organic food. Rosemary extract, known for its health benefits and natural origin, fits well with this trend. As a result, it is becoming a preferred choice for food and beverage companies targeting health-focused consumers. Moreover, rosemary extract stabilizes fats and oils effectively, preventing rancidity, which benefits products like dressings, spreads, and baked goods. Its multifunctional properties enable manufacturers to reduce artificial additives, aligning with consumer preferences for clean-label and natural ingredients. Regulatory authorities classify rosemary extract as Generally Recognized as Safe (GRAS) for consumption, making it a reliable choice for food and beverage formulations.
The rosemary extracts market is experiencing significant growth, driven by the expanding food and beverages industry. Rosemary extracts are extensively used in various processed food products, such as ready-to-eat meals, snacks, sauces, and dressings. Their ability to enhance flavor and extend shelf life makes them valuable in food processing. As the processed food industry continues to grow, the demand for rosemary extracts increases accordingly. Consumers increasingly favor functional foods that provide additional health benefits beyond basic nutrition. Rosemary extracts, rich in antioxidants and offering various health benefits, fit well into this category. For instance, in 2023, the Korea Health Supplements Association reported that 81.2% of South Korean households bought healthy, functional foods. This trend supports the growing incorporation of rosemary extracts into a wide range of food and beverage products.
North America Holds the Largest Market Share
With a rising health consciousness among North American consumers, the demand for natural ingredients in food, beverages, and dietary supplements is increasing. This shift has notably propelled the market for rosemary extracts, prized for their antioxidant and anti-inflammatory properties. These extracts are found to be extensively used in functional foods, nutraceuticals, and a range of natural health products. The market for rosemary extracts is further bolstered by their versatility. They find applications in a spectrum of industries, spanning from food and beverages (including meat products, bakery items, and condiments) to cosmetics (encompassing skincare and hair care), pharmaceuticals, and even pet care, amplifying their demand. The rapidly expanding food and beverages industry in North America also drives the market. For instance, the industry revenue of beverage manufacturing in Canada was USD 11,277.39 million in 2023, according to Statistics Canada.
Rosemary extracts, rich in bioactive compounds like phenolic diterpenes, flavonoids, and rosmarinic acid, are lauded for their health benefits. These benefits span from enhancing cognition to safeguarding cardiovascular health, making rosemary extracts a sought-after ingredient in health-centric product formulations. Continued research spotlighting rosemary's health advantages, coupled with favorable regulatory landscapes, has paved the way for its integration across a spectrum of products. Moreover, a concerted push toward innovating applications and refining extraction techniques is propelling market expansion.
