Russia Cosmetics Industry Overview
Distribution is pervasive through exclusive stores of personal care and beauty products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Hence, major players are seeking to make a presence in all forms of distributing channels. Also, the scope of innovation in the beauty and cosmetics range is high. The leading players in the Russian beauty and personal care market are L'Oreal Group, Procter & Gamble, Beiersdorf AG, Unilever, The Estée Lauder Companies Inc., Shiseido Company Limited, Oriflame Cosmetics SA, Revlon, etc.
Russia Cosmetics Market Leaders
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L'Oréal S.A.
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The Procter & Gamble Company
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Unilever
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Shiseido Company
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Beiersdorf AG
- *Disclaimer: Major Players sorted in no particular order
