Market Trends of Russia Food Acidulants Industry
This section covers the major market trends shaping the Russia Food Acidulants Market according to our research experts:
Strategising Towards Speciality Ingredients
Annually, the total number of food and beverage product launches has been increasing steadily over the last decade in Russia, which is supporting the growing demand for specialty food ingredients in the region.The association between packaged food and ingredient companies is evolving, due to higher levels of collaborative innovation and product development, to meet the new consumer trends and regulatory burdens. Moroever, acidulants such as phosphates in processed foods can not only maintain and improvise structure, color, flavor, and other sensory attributes of the food, but also improve performance in baked food items by achieving optimum leavening. Therefore, adding speiciality ingredients such as citric acid, phosphoric acid and others, can aid in preparing the quality food thus, benefiting consumers in large.
Increasing Russian Beverage Industry
Russian consumers have become more demanding in terms of product bevergae flavours and added value in terms of ingreidents added to them. Responding to this trend, producers are expected to extend their product portfolios with these acidulants. Foe instacne, the wine market in Russia accounts for USD 693 million market, making it world's seventh largest wine market across the globe. Russian imports of both sparkling and table wine rose around 4.5% across 2016, hitting 174.73 million liters and 34.85 million liters respectively. The country's strong wine market is the major factor which is strong driving the sales of food grade phosphoric acid in the market.
Companies are relying on new product launches to cater growing consumer demand for health-efficient and flavorful cola drinks by rolling out diet and flavored cokes. The factor in turn is anticipated to supplement the market studied in future. Caffeine Free Diet Dr Pepper, Caffeine Free Diet Pepsi, and Coca-Cola Cherry Zero are few of the numerous advanced soft drinks in the market that are formulated with acidulants such as phosphoric acid, as a flavor enhancer. Hence, enormously consumed cola drinks, in Russia, remains one of the key factor boosting acidulants demand, during the forecast period.
