Market Share of Russia OOH And DOOH Industry
The Russian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market is fragmented, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.
- July 2024 - Wildberries (WB), a prominent player in the Russian e-commerce landscape, was set to leverage Russ digital advertising spaces to showcase its products. Customers will have the convenience of paying for these placements directly from their WB website account balances. While the project is slated for a fall debut, the company has refrained from specifying exact launch dates.
- May 2024 - Moscow boasts the largest DOOH construction globally, spanning an impressive 1,260 square meters. Positioned at the convergence of two pivotal highways, Leningradskoe Shosse and MKAD, its digital screen commands attention. Placed in a high-traffic zone, this structure ensures maximum visibility to passing motorists.
Russia OOH and DOOH Market Leaders
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JCDecaux SA
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Ströer SE & Co. KGaA
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Russ Outdoor
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Clear Channel Outdoor Holdings, Inc.
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Talon Outdoor
*Disclaimer: Major Players sorted in no particular order
