Market Trends of Salad Dressing Industry
This section covers the major market trends shaping the Salad Dressing Market according to our research experts:
Rising Demand for Cream-Based Salad Dressing
With the development of science and technology, the consumer's lifestyle is changing. Consumers are becoming more aware of health issues and several chronic diseases. Therefore, consumers mostly prefer healthy food as their first preference. Consumers eat salad dressing with salads mainly because the product provides them with better taste and nutrition. According to the USDA Foreign Agricultural Service, in 2021, the sales volume of sauces, dressings, and condiments in the Indian packaged foods market amounted to 814 thousand metric tons.
Consumers also prefer cream-based salad dressings. In contrast, mayonnaise is used by many consumers as a base for salad dressing around the globe, as consumers prefer the product as an alternative to regular ketchup. According to a survey by Ajinomoto, in 2021, the market size of mayonnaise in Japan was USD 0.52 billion. Japanese mayonnaise is commonly thicker in texture than Western products and sold in soft squeeze bottles, with Kewpie being the most recognized brand in the domestic market. Rising demand for cream-based salad dressing is also due to the variety of flavors and tastes available to consumers. Consumers are attracted to mayonnaise, one of the primary reasons driving the market.
North America Holds A Prominent Share in The Market
North America has the world's largest salad dressing market. This is because of this region's salad dressing and salad consumption rate. The primary reason for shifting toward this market is the consumer's tastes and preferences towards optimizing the consumption of nutritious products, which is one major factor driving the growth of the salad dressings market in the region. For example, in the United States of America, the most preferred salad dressing flavor is ranch, followed by Caesar and vinaigrette. According to Progressive Grocer, in 2021, mayonnaise will be the top condiment in the United States. The ranch was in second place, with almost USD 103 million of ranch sold in 2021. With the rising awareness towards health and consumers preferring salad as their regular meal, consumers are eventually using salad dressing for a better taste and to gain additional health benefits, which is one of the significant reasons driving the market.
