Market Share of Sales Performance Management Industry
The sales performance management market is moderately fragmented due to the presence of both global players and small and medium-sized enterprises. The key players in the market are Anaplan Inc., Beqom SA, Varicent Software Inc., Iconixx Software Corporation, and Incentive Solutions Inc., among others. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- June 2022: Beqom, one of the global leaders in cloud-based compensation management software, announced a partnership with sa.global, a Microsoft Dynamics Gold Partner, to offer advanced compensation management to Microsoft Dynamics 365 customers.
Sales Performance Management (SPM) Market Leaders
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Anaplan Inc.
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Beqom SA
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Varicent Software Inc.
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Iconixx Software Corporation
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Incentive Solutions Inc.
*Disclaimer: Major Players sorted in no particular order
