Sanitaryware Market Size
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 53.59 Billion |
| Market Size (2029) | USD 74.80 Billion |
| CAGR (2024 - 2029) | 6.89 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Sanitaryware Market Analysis
The Sanitaryware Market size is estimated at USD 53.59 billion in 2024, and is expected to reach USD 74.80 billion by 2029, growing at a CAGR of 6.89% during the forecast period (2024-2029).
The sanitaryware market has been growing with the growing residential, commercial, and infrastructure construction projects, which are fueling up the residential and commercial applications across the region. According to the Unicef and WHO (World Health Organization) statistics, over half of the global population still lacks safe sanitation and at least 2 billion people use a drinking water source contaminated with faeces. To end this, several NGOs (Non-Government Organizations) along with the help of WHO, the World Bank are running campaigns and are building toilets in several rural and under-developed areas to offer people safe sanitation. This has been helping the market to spread to the niche segments and record more transactions over the review period.
On the other hand, customer's increasing concerns over personal hygiene are also driving the key market players to focus on ways to make a differentiation in the products offered by them, in order to attract more customers and to increase their market shares. In addition, the improving economic situation, rise in disposable income, and growth rate of urbanization in the developing nations, are expected to fuel the growth further.
The sanitaryware market has recorded a mixed trend during the past year (2020) owing to the COVID-19 outbreak which resulted in several disruptions in manufacturing, importing and exporting, and transportation. The pandemic also affected the economic situation of several customers and resulted in delays in the construction projects as the majority of days (months in some countries) were spent in lockdowns and the following stay at home to stay safe protocols.
Sanitaryware Market Trends
This section covers the major market trends shaping the Sanitaryware Market according to our research experts:
Ceramic Sanitaryware Products are Dominating the Market
With the increasing customer knowledge and practices of safe sanitation across the world, the demand for sanitaryware products is rising. Owing to the glossy finish offered by the ceramic, along with other properties including resistance to stains, heat, and easy cleaning majority of customers have been choosing them for their sanitaryware. They are also easily available in the market and comes at budget-friendly prices and also easily go with the interiors and bring more elegance to the surroundings making them more suitable for both residential and commercial applications. Owing to these factors the ceramic sanitaryware products are anticipated to continue to dominate the market in the forecast period as well.
Asia-Pacific is Anticipated to Continue to Record more Revenues
Asia-Pacific is the largest sanitaryware products exporter in the world and recorded an increase in its share of world exports from 58% to 62.8%% in 2019 which was a result of exports from China, India, and Vietnam. The exports were largely affected during 2020 due to COVID-19, with the changing situations in the region, the market returned to the growth track in production and exports in 2021. China continued to top the rankings with 1.75 million tons in 2019, up from 768,000 tons in 2009 and achieved 14% growth over 2018 to set a new all-time record. China alone accounted for 79% of Asia and 60.6% of world exports. India with 9% growth over 2018 to 199,000 tons, continued to be the 3rd largest exporter of sanitaryware products in the year preceded by Mexico. This trend is anticipated to continue in the forecast period as well and bring more revenues to the market studied.
Sanitaryware Industry Overview
The key market players of the market such as Jaquar Group, Kohler Co, Cera Sanitaryware Ltd., and others are focusing on ways to strengthen their market position by offering more technologically upgraded, and easy to maintain products. In terms of market share, few major players currently dominate the market in some regions. In recent years, manufacturers have also entered into collaborations with retailers to expand the reach of their products for consumers and to tap new international markets.
Sanitaryware Market Leaders
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TOTO Ltd
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Jaquar Group
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Kohler Co
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CERA Sanitaryware Ltd.
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Hindware Homes
*Disclaimer: Major Players sorted in no particular order
Sanitaryware Market News
- Oct 2020, Kohler announced the launch of Safe Water For All, an initiative to further address pressing issues around water access, quality, and conservation and broaden public awareness around water issues.
- June 2020, Kohler acquired Kohler Signature Store. Kohler Signature Store Opened in May 2015, is located at 300 Albemarle Street, Baltimore, Maryland, the United States.
Sanitaryware Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints/Challenges
- 4.4 Market Opportunities
- 4.5 Industry Value Chain Analysis
- 4.6 Porter's Five Force Analysis
- 4.7 Technological Innovations in the Market
- 4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Material
- 5.1.1 Ceramic
- 5.1.2 Plastic
- 5.1.3 Other Materials
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5.2 By Type
- 5.2.1 Water Closet
- 5.2.2 Wash Basins
- 5.2.3 Pedestals
- 5.2.4 Cisterns
- 5.2.5 Other Types
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5.3 By Application
- 5.3.1 Kitchen
- 5.3.2 Bathroom
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5.4 By End User
- 5.4.1 Residential
- 5.4.2 Commercial
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5.5 By Geography
- 5.5.1 North America
- 5.5.2 Europe
- 5.5.3 Asia-Pacific
- 5.5.4 Latin America
- 5.5.5 Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 TOTO Ltd
- 6.2.2 Jaquar Group
- 6.2.3 Roca Sanitario, SA
- 6.2.4 Kohler Co
- 6.2.5 Geberit AG
- 6.2.6 CERA Sanitaryware Ltd
- 6.2.7 Hindware Homes
- 6.2.8 Lecico Egypt
- 6.2.9 American Standard
- 6.2.10 Duravit AG*
- *List Not Exhaustive
7. FUTURE OF THE MARKET
8. DISCLAIMER
Sanitaryware Industry Segmentation
A complete background analysis of the Sanitaryware market, including an assessment of the market, emerging trends by segments, significant changes in market dynamics are covered in the report. The report also covers the competitive landscape of the industry, which provides details about the key players present in the market. The Sanitaryware market is segmented by Material into Ceramic, Plastic, and Other Materials, by Type into Water Closet, Wash Basins, Pedestals, Cisterns, and Other Types, by Application into Kitchen, and Bathroom, by End User into Residential and Commercial and by Geography into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.
| By Material | Ceramic |
| Plastic | |
| Other Materials | |
| By Type | Water Closet |
| Wash Basins | |
| Pedestals | |
| Cisterns | |
| Other Types | |
| By Application | Kitchen |
| Bathroom | |
| By End User | Residential |
| Commercial | |
| By Geography | North America |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East and Africa |
Sanitaryware Market Research FAQs
How big is the Sanitaryware Market?
The Sanitaryware Market size is expected to reach USD 53.59 billion in 2024 and grow at a CAGR of 6.89% to reach USD 74.80 billion by 2029.
What is the current Sanitaryware Market size?
In 2024, the Sanitaryware Market size is expected to reach USD 53.59 billion.
Who are the key players in Sanitaryware Market?
TOTO Ltd, Jaquar Group, Kohler Co, CERA Sanitaryware Ltd. and Hindware Homes are the major companies operating in the Sanitaryware Market.
Which is the fastest growing region in Sanitaryware Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Sanitaryware Market?
In 2024, the North America accounts for the largest market share in Sanitaryware Market.
What years does this Sanitaryware Market cover, and what was the market size in 2023?
In 2023, the Sanitaryware Market size was estimated at USD 50.14 billion. The report covers the Sanitaryware Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Sanitaryware Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the technological advancements shaping the Sanitaryware Market?
The technological advancements shaping the Sanitaryware Market are a) Touchless faucets, automatic toilets, and sensor-activated fixtures promote hygiene and convenience b) Smart toilets with features like self-cleaning and personalized settings c) Advancements in surface materials for improved hygiene and easier cleaning
What are the long-term growth prospects for the Sanitaryware Market?
The long-term growth prospects for the Sanitaryware Market are a) Growing focus on hygiene and bathroom aesthetics b) Technological advancements like smart features and sustainable materials
Sanitaryware Industry Report
The global sanitary ware market is experiencing significant growth, driven by various factors across different segments, including a wide range of products such as toilet sinks/water closets, wash basins, pedestals, and cisterns. This surge is primarily fueled by rising construction and renovation activities worldwide, with materials like ceramics, pressed metals, acrylic plastics & Perspex playing a crucial role. Ceramics lead the market due to their durability, ease of maintenance, and aesthetic appeal. Additionally, there is a growing demand for eco-friendly and water-efficient products, reflecting an increasing environmental consciousness among consumers. Technological advancements are further enhancing the market by introducing smart bathroom fixtures that offer enhanced convenience and hygiene, catering to the modern consumer's needs. Among the best sanitary ware brands in the world, several sanitaryware companies are making significant contributions to the market's growth, With a diverse range of products catering to both residential and commercial sectors. The dynamic market landscape is supported by statistics and analysis from Mordor Intelligence™ Industry Reports, which provide a comprehensive market forecast outlook and historical overview. For a deeper dive into the sanitaryware market share, size, and revenue growth rate, a sample of this industry analysis is available as a free report PDF download.
