Market Trends of Satellite Transponder Industry
Transponders Leasing as Service is Expected to Gain Significant Traction
- Transponder leasing is expected to gain significant traction in the satellite transponder market owing to fuelling the cost of transponders throughout the globe. In addition, the increasing demand to support bandwidth-intensive applications with reliability drives the need for transponder leasing in various applications.
- Satellite transponder lease service helps to connect businesses and communities globally. With the help of secure and reliable satellite connectivity, organizations can be connected wherever they are. The faster point-to-point access to new markets, flexible transponder leases, and stable on-ground control facilities help businesses get easier.
- Various prominent market vendors such as Thaicom and Singtel are continuously innovating their satellite transponder services to cater to the growing demand for advanced spectrum such as Ku-band to provide effective transponder leasing services for data, broadcast, and mobile backhaul connectivity across the world. In addition, market vendors are also providing flexible transponder leases, which is expected to influence the transponder leasing segment growth in the coming years.
- The leasing of communication satellite transponders is extremely dependent upon the adoption of HD video broadcasting and the widespread of High Dynamic Range (HDR) applications. Moreover, the advancement in new TV platforms coupled with an increase in subscriber base in OTT platforms is also augmenting the demand for transponder leasing, thus positively impacting the market growth.
- In addition, the growing need for reliable satellite-based communication in video distribution, broadband, and DTH is providing a promising future for the market's growth. The presence of major OTT and streaming platform players such as Netflix, Amazon Prime, etc., and its increasing subscriber base also aid the market's growth. For instance, according to the data from Netflix's Q4 2022 report, the number of Netflix paid subscribers rose to 230.75 million in Q4 2022 from 148.86 million in Q1 2019.
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North America to Occupy Significant Share in the Market
- North America has been an extremely responsive market and has witnessed various technological changes over a long period. In many ways, the North American C-band video services segment is the major contributor to the growth of commercial satellite transponder leasing services. Overall, the satellite industry and satellite operators have realized the potential of Ka-band in delivering 4K-UHD (Ultra-high-definition) and OTT TV services. These evolving markets would drive demand for Ka-band transponders in the North American region as the Ka-band transponders eliminate rain attenuation to a great extent.
- North American region is expected to amount to the largest share of the satellite transponder market over the forecast period. The extensive presence of key satellite transponder providers and the widespread necessity for secure and reliable satellite-based communication are contributing to the dominance of the North American region in this market.
- Moreover, as satellite communication technology continues to develop and advance, and the satellite communication capability continues to improve, the utilization of satellite communication is becoming increasingly widespread, and the quality of service in the area is continuously improving. In addition, there is a swift development owing to the augmented technology advancement of communications, electronics, aerospace, etc. Such factors are further augmenting the growth of the market in the region.
- Moreover, the number of commercial applications for location/navigation satellite signals is growing in the United States. The accurately and precisely timed signals emitted by the satellites are used for many purposes, including the control of automated farm equipment, the timing of signals for the wireless telephone industry emergency location services, and as the basis for a U.S. national air traffic control system.
- For instance, in April 2023, SpaceX announced the launch of Intelsat's IS-40e communications satellite to help the operator meet the growing demand for connectivity on planes while also carrying its first hosted payload for NASA. The satellite is equipped with Ku- and Ka-band capacity; the satellite weighed around six metric tons at launch and is designed to have roughly eight kilowatts of power.
- Similarly, in May 2023, SAIC, a U.S. defense contractor, announced a strategic partnership with GomSpace, a European manufacturer, to develop small satellites for U.S. government agencies, universities, and commercial firms. Through this partnership, SAIC aims to leverage its heritage and deep technical expertise in legacy space systems development and strengthen its position in the new space economy.
- The demand for advanced commercial imaging satellites for defense and security administration, emergency services, and homeland security is on the rise. The satellite industry in the region is also expected to witness increased investments in product development. The availability of advanced and innovative features in commercial satellites propels the growth of the satellite transponder market in the region.
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