Saudi Arabia Cosmetics Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Cosmetics Products Market Analysis
The Saudi Arabia Cosmetics Products Market size is estimated at USD 5.21 billion in 2023. It is expected to reach USD 5.64 billion by 2028, registering a CAGR of 1.60% during the forecast period (2023-2028).
The increasing consumer focus on personal grooming is one of the primary reasons driving the market. Individuals increasingly use beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. Consumers in the country tend to spend substantially on their appearance, thus supplementing the growth of the cosmetics market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for grooming products are a few factors boosting the market growth. The use of makeup in regular routines is growing as fashion models and social media channels influence youngsters' lifestyle choices.
There is an optimal rise in internet usage in the developed territories of the country. Hence, the Saudi Arabian cosmetics market is witnessing a boom through e-commerce channels. The rising demand for natural or organic, herbal, halal products and innovative and eco-friendly packaging designs is further attributed to the market growth in the country. Owing to this, market players are innovating new products. Also, due to rising global warming and pollution problems, the market players are innovating cosmetics with UV protection and SPF. Over the medium term, the demand for cosmetics products is expected to increase owing to the increasing demand for premium cosmetic products in the country.
Saudi Arabia Cosmetics Products Market Trends
Increasing Popularity of Natural Variants
Consumers in the country are looking for cosmetic products that are natural, organic, and cruelty-free due to the rising prevalence of skin allergies and environmental consciousness. The consumption of natural cosmetics is increasing significantly among the working population, young generation, and fashion enthusiasts. In Saudi Arabia, intense internet penetration dramatically contributed to the trend of social media influencers showcasing their beauty regimens. Therefore, it increased consumer awareness about cosmetics and beauty products. Moreover, local and international beauty companies partner with influencers to increase brand awareness and reach potential consumers. This trend is evident, with primary color cosmetic brands operating in the country experiencing the highest growth.
Facial Care Products Dominated the Market
In Saudi Arabia, the inflating income of individuals is boosting the demand for skincare and cosmetic products. The problem with grey hair is also growing due to increasing pollution and stress issues. Due to this, the demand for hair color and styling products is rising. Consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in cosmetics is leading to an increased demand for natural cosmetics. With the strong presence of the young population in Saudi Arabia, the demand for facial products like foundations, eye makeup, lipsticks, and other products is increasing. The country's population also spends more on premium and niche beauty and wellness brands that offer organic and vegan products. Over the medium term, the demand for cosmetics is expected to increase owing to the increasing influence of social media platforms on the purchasing behavior of young adults, the largest customer segment for the cosmetics market in the country.
Saudi Arabia Cosmetics Products Industry Overview
The Saudi Arabia cosmetics products market is fragmented, with regional and global players dominating the market. Prominent players in the market include Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc., and Procter & Gamble Company. Several manufacturers established products that claim to be natural, organic, and involved in sustainable practices, with a higher penetration across retail stores and online channels. However, domestic players cater to the same segment with a storyline that connects with consumers and delivers experiences with the product. Advanced distribution networks and manufacturing expertise give an upper edge to expand the range of products across the country.
Saudi Arabia Cosmetics Products Market Leaders
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Beiersdorf AG
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Avon Cosmetics
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Unilever Plc
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Estée Lauder Inc.
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Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Cosmetics Products Market News
- September 2023: Charlotte Tilbury, the renowned British beauty brand, opened two new stores in Riyadh, Saudi Arabia. The store claims to include the brand's award-winning makeup and skin care products.
- August 2023: Zvezda Beauty, a new beauty brand, was launched in Saudi Arabia. The brand claims to provide cosmetics, a skincare range, and beauty essentials. The company also provides its products to local fashion shops, makeup parlors, and beauty businesses.
- January 2023: Happier Skincare, a North Indian brand, expanded its presence in the Middle East by offering its skincare products, including toners, cleansers, sunscreens, and serums. The brand is focused on countries like Saudi Arabia and the United Arab Emirates and pursues e-commerce expansion.
Saudi Arabia Cosmetics Products Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Demand for Natural Cosmetics
- 4.1.2 Increasing Demand for Cruelty Free Cosmetics
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4.2 Market Restraints
- 4.2.1 Presence of Counterfeit Products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Color Cosmetics
- 5.1.1.1 Facial Make-Up Products
- 5.1.1.2 Eye Make-Up Products
- 5.1.1.3 Lip and Nail Make-up Products
- 5.1.2 Hair Styling and Coloring Products
- 5.1.2.1 Hair Colors
- 5.1.2.2 Hair Styling Products
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5.2 Distribution Channel
- 5.2.1 Specialty Stores
- 5.2.2 Hypermarkets/supermarkets
- 5.2.3 Pharmacy and Drug Stores
- 5.2.4 Online Retailing
- 5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Procter & Gamble
- 6.3.2 Beiersdorf AG
- 6.3.3 The Saudi Factory for Perfumes and Cosmetics Ltd.
- 6.3.4 Unilever PLC
- 6.3.5 The Estee Lauder Companies Inc.
- 6.3.6 Oriflame Cosmetics SA
- 6.3.7 L'Oréal SA
- 6.3.8 Madi International
- 6.3.9 Avon Cosmetics
- 6.3.10 Shiseido Company Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablitySaudi Arabia Cosmetics Products Industry Segmentation
Cosmetics are constituted mixtures of chemical compounds derived from either natural or synthetically created ones.
The Saudi Arabian cosmetics market is segmented by product type and distribution channel. On the basis of product type, the market is segmented into color cosmetics and hair styling and coloring products. The color cosmetics segment is further sub-segmented into facial, eye, and lip and nail make-up products. The hair styling and coloring products segment is further bifurcated into hair colors and hair styling products. On the basis of the distribution channels, the market is segmented into hypermarkets and supermarkets, specialty stores, pharmacies and drugstores, online retail stores, and other distribution channels. The market sizing is done in value terms in USD for all the abovementioned segments.
| Product Type | Color Cosmetics | Facial Make-Up Products |
| Eye Make-Up Products | ||
| Lip and Nail Make-up Products | ||
| Product Type | Hair Styling and Coloring Products | Hair Colors |
| Hair Styling Products | ||
| Distribution Channel | Specialty Stores | |
| Hypermarkets/supermarkets | ||
| Pharmacy and Drug Stores | ||
| Online Retailing | ||
| Other Distribution Channels |
Saudi Arabia Cosmetics Products Market Research FAQs
What is the current Saudi Arabia Beauty and Personal Care Market size?
The Saudi Arabia Beauty and Personal Care Market is projected to register a CAGR of 1.60% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia Beauty and Personal Care Market?
Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc. and Procter & Gamble Company are the major companies operating in the Saudi Arabia Beauty and Personal Care Market.
What years does this Saudi Arabia Beauty and Personal Care Market cover?
The report covers the Saudi Arabia Beauty and Personal Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Beauty and Personal Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key challenges in the Saudi Arabia Beauty and Personal Care Market?
The key challenges in the Saudi Arabia Beauty and Personal Care Market are a) Navigating complex regulations regarding product ingredients, safety standards, and labeling can pose hurdles, especially for new entrants b) Keeping pace with changing consumer demands, such as the growing interest in natural and organic products or personalized beauty solutions, can be challenging
Saudi Arabia Cosmetics Products Industry Report
The Saudi Arabia Beauty and Personal Care Market is rapidly growing, driven by diverse product segments and evolving distribution channels. This market includes personal care products like hair care, skin care, and oral care, alongside cosmetics such as facial, eye, and nail products. Online retailing is expanding due to strong internet penetration, reshaping purchasing patterns by offering convenience and a broad range of options. The market's inclination towards natural, herbal, and halal products aligns with global sustainability and health trends. Facial care products are notably popular, driven by consumer demand for natural anti-aging solutions. The competitive landscape is dynamic, with a mix of global and local brands innovating to meet evolving consumer needs, ensuring a vibrant market environment that fosters continuous product innovation tailored to the beauty and personal care preferences of the Saudi population. For in-depth analysis and market forecasts, a report by Mordor Intelligence™ offers a detailed overview. Get a sample of this industry analysis as a free report PDF download.
