Market Size of Saudi Arabia Beauty and Personal Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Saudi Arabia Cosmetics Products Market Analysis
The Saudi Arabia Cosmetics Products Market size is estimated at USD 5.21 billion in 2023. It is expected to reach USD 5.64 billion by 2028, registering a CAGR of 1.60% during the forecast period (2023-2028).
The increasing consumer focus on personal grooming is one of the primary reasons driving the market. Individuals increasingly use beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. Consumers in the country tend to spend substantially on their appearance, thus supplementing the growth of the cosmetics market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for grooming products are a few factors boosting the market growth. The use of makeup in regular routines is growing as fashion models and social media channels influence youngsters' lifestyle choices.
There is an optimal rise in internet usage in the developed territories of the country. Hence, the Saudi Arabian cosmetics market is witnessing a boom through e-commerce channels. The rising demand for natural or organic, herbal, halal products and innovative and eco-friendly packaging designs is further attributed to the market growth in the country. Owing to this, market players are innovating new products. Also, due to rising global warming and pollution problems, the market players are innovating cosmetics with UV protection and SPF. Over the medium term, the demand for cosmetics products is expected to increase owing to the increasing demand for premium cosmetic products in the country.
Saudi Arabia Cosmetics Products Industry Segmentation
Cosmetics are constituted mixtures of chemical compounds derived from either natural or synthetically created ones.
The Saudi Arabian cosmetics market is segmented by product type and distribution channel. On the basis of product type, the market is segmented into color cosmetics and hair styling and coloring products. The color cosmetics segment is further sub-segmented into facial, eye, and lip and nail make-up products. The hair styling and coloring products segment is further bifurcated into hair colors and hair styling products. On the basis of the distribution channels, the market is segmented into hypermarkets and supermarkets, specialty stores, pharmacies and drugstores, online retail stores, and other distribution channels. The market sizing is done in value terms in USD for all the abovementioned segments.
| Product Type | |||||
| |||||
|
| Distribution Channel | |
| Specialty Stores | |
| Hypermarkets/supermarkets | |
| Pharmacy and Drug Stores | |
| Online Retailing | |
| Other Distribution Channels |
Saudi Arabia Beauty and Personal Care Market Size Summary
The Saudi Arabia cosmetics products market is experiencing steady growth, driven by an increasing consumer emphasis on personal grooming and appearance. This trend is supported by a rising number of self-conscious consumers, the penetration of organized retail channels, and a growing aging population. The influence of fashion models and social media on lifestyle choices is further propelling the use of beauty and personal care products. The market is also benefiting from the surge in e-commerce, fueled by high internet penetration in the country. Consumers are increasingly seeking natural, organic, and halal products, alongside innovative and eco-friendly packaging, which has prompted market players to innovate and introduce new offerings. The demand for premium cosmetics is on the rise, reflecting a broader trend towards high-quality, environmentally conscious products.
The market landscape is characterized by a mix of regional and global players, with prominent companies like Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc., and Procter & Gamble Company leading the charge. These companies are focusing on natural and sustainable practices to cater to the evolving consumer preferences. The presence of social media influencers has significantly boosted consumer awareness and engagement, particularly among the young population, who are the largest customer segment. The demand for facial products and hair care solutions is increasing, driven by factors such as rising income levels, environmental concerns, and the prevalence of skin allergies. The market is fragmented, with both international brands and local players vying for consumer attention through advanced distribution networks and targeted marketing strategies.
Saudi Arabia Beauty and Personal Care Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.1.1 Increasing Demand for Natural Cosmetics
-
1.1.2 Increasing Demand for Cruelty Free Cosmetics
-
-
1.2 Market Restraints
-
1.2.1 Presence of Counterfeit Products
-
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Bargaining Power of Suppliers
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Threat of New Entrants
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Product Type
-
2.1.1 Color Cosmetics
-
2.1.1.1 Facial Make-Up Products
-
2.1.1.2 Eye Make-Up Products
-
2.1.1.3 Lip and Nail Make-up Products
-
-
2.1.2 Hair Styling and Coloring Products
-
2.1.2.1 Hair Colors
-
2.1.2.2 Hair Styling Products
-
-
-
2.2 Distribution Channel
-
2.2.1 Specialty Stores
-
2.2.2 Hypermarkets/supermarkets
-
2.2.3 Pharmacy and Drug Stores
-
2.2.4 Online Retailing
-
2.2.5 Other Distribution Channels
-
-
Saudi Arabia Beauty and Personal Care Market Size FAQs
What is the current Saudi Arabia Beauty and Personal Care Market size?
The Saudi Arabia Beauty and Personal Care Market is projected to register a CAGR of 1.60% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia Beauty and Personal Care Market?
Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc. and Procter & Gamble Company are the major companies operating in the Saudi Arabia Beauty and Personal Care Market.
