Market Trends of Saudi Arabia Beauty and Personal Care Industry
Increasing Popularity of Natural Variants
Consumers in the country are looking for cosmetic products that are natural, organic, and cruelty-free due to the rising prevalence of skin allergies and environmental consciousness. The consumption of natural cosmetics is increasing significantly among the working population, young generation, and fashion enthusiasts. In Saudi Arabia, intense internet penetration dramatically contributed to the trend of social media influencers showcasing their beauty regimens. Therefore, it increased consumer awareness about cosmetics and beauty products. Moreover, local and international beauty companies partner with influencers to increase brand awareness and reach potential consumers. This trend is evident, with primary color cosmetic brands operating in the country experiencing the highest growth.
Facial Care Products Dominated the Market
In Saudi Arabia, the inflating income of individuals is boosting the demand for skincare and cosmetic products. The problem with grey hair is also growing due to increasing pollution and stress issues. Due to this, the demand for hair color and styling products is rising. Consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in cosmetics is leading to an increased demand for natural cosmetics. With the strong presence of the young population in Saudi Arabia, the demand for facial products like foundations, eye makeup, lipsticks, and other products is increasing. The country's population also spends more on premium and niche beauty and wellness brands that offer organic and vegan products. Over the medium term, the demand for cosmetics is expected to increase owing to the increasing influence of social media platforms on the purchasing behavior of young adults, the largest customer segment for the cosmetics market in the country.
