Saudi Arabia Chocolate Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 1.18 Billion |
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Market Size (2030) | USD 1.53 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 4.47 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Chocolate Market Analysis
The Saudi Arabia Chocolate Market size is estimated at 1.18 billion USD in 2024, and is expected to reach 1.53 billion USD by 2030, growing at a CAGR of 4.47% during the forecast period (2024-2030).
1.18 Billion
Market Size in 2024 (USD)
1.53 Billion
Market Size in 2030 (USD)
2.09 %
CAGR (2018-2023)
4.47 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
64.65 %
value share, Milk and White Chocolate, 2023
The innovative flavor offerings possible in white chocolate, followed by the preference for varied taste profiles in the country, are anticipated to drive segmental growth.
Largest Segment by Distribution Channel
59.64 %
value share, Supermarket/Hypermarket, 2023
Supermarkets and hypermarkets are the key off-trade distribution channels in the region, as consumers prefer purchasing chocolates, other confectioneries, and grocery items.
Fastest-growing Segment by Confectionery variant
5.20 %
Projected CAGR, Dark Chocolate, 2024-2030
The health benefits dark chocolate perceives due to its greater cocoa percentage, premiumization and the rising health awareness are making it a larger segment in the region.
Fastest-growing Segment by Distribution Channel
9.01 %
Projected CAGR, Online Retail Store, 2024-2030
Social media platforms are increasing product awareness, making it easier to market chocolate products directly to consumers online, making it the fastest-growing segment.
Leading Market Player
42.10 %
market share, Mars Incorporated, 2022
The products offered by Mars have various national and international certifications with a special focus on quality and high standards making them market leader in the region.
Growing expansion by leading supermarkets and hypermarket chains resulting in higher sales through these channels
- The overall retailing segment maintained a growth rate of 4.36% by value in 2023 compared to 2022. The projected expansion is driven by consumers' increasing preference for convenience shopping facilities within the market. Within the retailing segment, the convenience stores segment is the largest retailing unit in terms of volume in 2023. Some of the popular convenience stores in the Middle East are Spinneys, LuLu Express, 7-Eleven, Zoom, Fresh Plus, and Circle K. By 2028, the convenience store segment in the Middle East region is estimated to register a growth of 6.37% by volume from 2023 by adopting a range of marketing ideologies like store designs, integrated technologies, and digital signage.
- Supermarkets are the second-largest channel in the Saudi Arabian chocolate confectionery market. The channel grew by 4.12% by value in 2023 compared to 2022 in the overall distribution channels segment for the Middle East’s chocolate confectionery sales in 2023. The development of modern retail channels such as supermarkets or hypermarkets has made it feasible for consumers to purchase high-quality chocolate products. The proximity factor of these channels in the countries gives them an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market.
- Online channels are the fastest-growing distribution channels through which chocolate confectionery products are consumed in the region. Consumers prefer online channels as they provide quick, convenient delivery options. The high internet penetration in the region also drives the demand for these channels. Among all the countries in the region, Saudi Arabia had the highest internet penetration, at 99% as of July 2023.
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Saudi Arabia Chocolate Market Trends
Consumer shift toward healthy snacking with the influence of rising obesity prevalence is expected to drive the sales of dark chocolates in Saudi Arabia
- Saudi Arabia is one of the largest chocolate consumer countries in the Middle East. Chocolates are a common part of hospitality in Saudi households. The consumption is heavily influenced by special occasion purchases like Eid, Ramzan, and others.
- Packaging and ingredients influence the impulse buying of chocolates in the region. These two factors are considered as first impressions for chocolate confectioneries purchases, among other attributes, which determine the likelihood of purchasing.
- As of 2023, more than 50% of consumers in Saudi Arabia preferred premium products. Compared to milk and white chocolates, dark chocolate products are generally overvalued, making them considered under the catalog of premium confections.
- In Saudi Arabia, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. While chocolate is a popular treat enjoyed by many, there are considerations regarding its health benefits and potential drawbacks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Strong demand for nutritionally fortified chocolates propels the sales growth of the segment
Saudi Arabia Chocolate Industry Overview
The Saudi Arabia Chocolate Market is moderately consolidated, with the top five companies occupying 60.34%. The major players in this market are Ferrero International SA, Mars Incorporated, Mondelēz International Inc., Nestlé SA and Yıldız Holding AS (sorted alphabetically).
Saudi Arabia Chocolate Market Leaders
Ferrero International SA
Mars Incorporated
Mondelēz International Inc.
Nestlé SA
Yıldız Holding AS
Other important companies include Badr Chocolate Factory, Berry Callebaut, Chocoladefabriken Lindt & Sprüngli AG, Forsan Foods, IFFCO, Juhaina-Al Daajan Holding, Patchi LLC, Shirin Asal Food Industrial Group, The Hershey Company.
*Disclaimer: Major Players sorted in alphabetical order.
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Saudi Arabia Chocolate Market News
- November 2022: Nestlé announced plans to invest SAR 7 billion in the Kingdom of Saudi Arabia in the coming ten years in a strategic move to grow its longstanding business in the country, beginning with up to USD 99.6 million to establish a cutting-edge manufacturing plant – which is set to open in 2025.
- November 2022: Barry Callebaut launched 100% dairy-free and plant-based chocolate NXT in Saudi Arabia. NXT is the first-of-its-kind dairy-free, lactose-free, nut-free, allergen-free, 100% plant-based, and vegan dark and milk chocolate to respond to the growing demand for plant-based foods across the country.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
Saudi Arabia Chocolate Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Dark Chocolate
- 5.1.2 Milk and White Chocolate
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Badr Chocolate Factory
- 6.4.2 Berry Callebaut
- 6.4.3 Chocoladefabriken Lindt & Sprüngli AG
- 6.4.4 Ferrero International SA
- 6.4.5 Forsan Foods
- 6.4.6 IFFCO
- 6.4.7 Juhaina-Al Daajan Holding
- 6.4.8 Mars Incorporated
- 6.4.9 Mondelēz International Inc.
- 6.4.10 Nestlé SA
- 6.4.11 Patchi LLC
- 6.4.12 Shirin Asal Food Industrial Group
- 6.4.13 The Hershey Company
- 6.4.14 Yıldız Holding AS
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CHOCOLATE MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 2:
- VALUE OF CHOCOLATE MARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 3:
- VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 4:
- VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, SAUDI ARABIA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, SAUDI ARABIA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, SAUDI ARABIA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 8:
- VALUE OF DARK CHOCOLATE MARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 9:
- VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
- Figure 10:
- VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 11:
- VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
- Figure 13:
- VOLUME OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 14:
- VALUE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, USD, SAUDI ARABIA, 2018 - 2030
- Figure 15:
- VOLUME SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2018 VS 2024 VS 2030
- Figure 16:
- VALUE SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2018 VS 2024 VS 2030
- Figure 17:
- VOLUME OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 18:
- VALUE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, USD, SAUDI ARABIA, 2018 - 2030
- Figure 19:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, SAUDI ARABIA, 2023 VS 2030
- Figure 20:
- VOLUME OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 21:
- VALUE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, USD, SAUDI ARABIA, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, SAUDI ARABIA, 2023 VS 2030
- Figure 23:
- VOLUME OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 24:
- VALUE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, SAUDI ARABIA, 2023 VS 2030
- Figure 26:
- VOLUME OF CHOCOLATE MARKET SOLD VIA OTHERS, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
- Figure 27:
- VALUE OF CHOCOLATE MARKET SOLD VIA OTHERS, USD, SAUDI ARABIA, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, SAUDI ARABIA, 2023 VS 2030
- Figure 29:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SAUDI ARABIA, 2018 - 2023
- Figure 30:
- MOST ADOPTED STRATEGIES, COUNT, SAUDI ARABIA, 2018 - 2023
- Figure 31:
- VALUE SHARE OF MAJOR PLAYERS, %, SAUDI ARABIA, 2022
Saudi Arabia Chocolate Industry Segmentation
Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- The overall retailing segment maintained a growth rate of 4.36% by value in 2023 compared to 2022. The projected expansion is driven by consumers' increasing preference for convenience shopping facilities within the market. Within the retailing segment, the convenience stores segment is the largest retailing unit in terms of volume in 2023. Some of the popular convenience stores in the Middle East are Spinneys, LuLu Express, 7-Eleven, Zoom, Fresh Plus, and Circle K. By 2028, the convenience store segment in the Middle East region is estimated to register a growth of 6.37% by volume from 2023 by adopting a range of marketing ideologies like store designs, integrated technologies, and digital signage.
- Supermarkets are the second-largest channel in the Saudi Arabian chocolate confectionery market. The channel grew by 4.12% by value in 2023 compared to 2022 in the overall distribution channels segment for the Middle East’s chocolate confectionery sales in 2023. The development of modern retail channels such as supermarkets or hypermarkets has made it feasible for consumers to purchase high-quality chocolate products. The proximity factor of these channels in the countries gives them an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market.
- Online channels are the fastest-growing distribution channels through which chocolate confectionery products are consumed in the region. Consumers prefer online channels as they provide quick, convenient delivery options. The high internet penetration in the region also drives the demand for these channels. Among all the countries in the region, Saudi Arabia had the highest internet penetration, at 99% as of July 2023.
| Confectionery Variant | Dark Chocolate |
| Milk and White Chocolate | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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