Saudi Arabia Chocolate Market Size

Saudi Arabia Chocolate Market Analysis

The Saudi Arabia Chocolate Market size is estimated at 1.18 billion USD in 2024, and is expected to reach 1.53 billion USD by 2030, growing at a CAGR of 4.47% during the forecast period (2024-2030).

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1.18 Billion

Market Size in 2024 (USD)

1.53 Billion

Market Size in 2030 (USD)

2.09 %

CAGR (2018-2023)

4.47 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

64.65 %

value share, Milk and White Chocolate, 2023

The innovative flavor offerings possible in white chocolate, followed by the preference for varied taste profiles in the country, are anticipated to drive segmental growth.

Largest Segment by Distribution Channel

59.64 %

value share, Supermarket/Hypermarket, 2023

Supermarkets and hypermarkets are the key off-trade distribution channels in the region, as consumers prefer purchasing chocolates, other confectioneries, and grocery items.

Fastest-growing Segment by Confectionery variant

5.20 %

Projected CAGR, Dark Chocolate, 2024-2030

The health benefits dark chocolate perceives due to its greater cocoa percentage, premiumization and the rising health awareness are making it a larger segment in the region.

Fastest-growing Segment by Distribution Channel

9.01 %

Projected CAGR, Online Retail Store, 2024-2030

Social media platforms are increasing product awareness, making it easier to market chocolate products directly to consumers online, making it the fastest-growing segment.

Leading Market Player

42.10 %

market share, Mars Incorporated, 2022

The products offered by Mars have various national and international certifications with a special focus on quality and high standards making them market leader in the region.

Growing expansion by leading supermarkets and hypermarket chains resulting in higher sales through these channels

Saudi Arabia Chocolate Industry Segmentation

Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• The overall retailing segment maintained a growth rate of 4.36% by value in 2023 compared to 2022. The projected expansion is driven by consumers' increasing preference for convenience shopping facilities within the market. Within the retailing segment, the convenience stores segment is the largest retailing unit in terms of volume in 2023. Some of the popular convenience stores in the Middle East are Spinneys, LuLu Express, 7-Eleven, Zoom, Fresh Plus, and Circle K. By 2028, the convenience store segment in the Middle East region is estimated to register a growth of 6.37% by volume from 2023 by adopting a range of marketing ideologies like store designs, integrated technologies, and digital signage.
• Supermarkets are the second-largest channel in the Saudi Arabian chocolate confectionery market. The channel grew by 4.12% by value in 2023 compared to 2022 in the overall distribution channels segment for the Middle East’s chocolate confectionery sales in 2023. The development of modern retail channels such as supermarkets or hypermarkets has made it feasible for consumers to purchase high-quality chocolate products. The proximity factor of these channels in the countries gives them an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market.
• Online channels are the fastest-growing distribution channels through which chocolate confectionery products are consumed in the region. Consumers prefer online channels as they provide quick, convenient delivery options. The high internet penetration in the region also drives the demand for these channels. Among all the countries in the region, Saudi Arabia had the highest internet penetration, at 99% as of July 2023.