Saudi Arabia Cosmetics Ecommerce & Fragrance Industry Overview
The Saudi Arabia e-commerce cosmetics and fragrances market is highly competitive, with the presence of key players such as L'Oréal SA, Unilever PLC, The Estée Lauder Companies, The Procter & Gamble Company, and Shiseido Company Limited. There's an increase in internet penetration rate along with the number of shoppers in the region. Consumers are also warming up to the idea of online shopping, although the tradition of brick-and-mortar shopping remains prominent. The key strategies adopted by the companies operating in Saudi Araba E-commerce cosmetics and fragrances market include expansions, new launches, and partnerships, among others. Companies are venturing and expanding their business into the Saudi Arabia market, pertaining to the high demand for cosmetics and fragrances via online retail channels. AWOK.com, a popular Middle Eastern e-commerce player, also offers cosmetic and fragrance products in Saudi Arabia. Additionally, companies are increasingly offering cash-on-delivery options and payment via cards on delivery of cosmetics to gain consumer trust and interest in the region.
Saudi Arabia Cosmetics Ecommerce & Fragrance Market Leaders
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L'Oréal S.A.
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Unilever PLC
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The Estée Lauder Companies
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The Procter & Gamble Company
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Shiseido Company, Limited
- *Disclaimer: Major Players sorted in no particular order
