Saudi Arabia E-Commerce Cosmetics and Fragrances Market Size (2024 - 2029)

The Saudi Arabian e-commerce market for cosmetics and fragrances is experiencing significant growth, driven by consumer spending on personal appearance and the increasing financial empowerment of women. The rise in online sales, particularly among women and millennials, is supported by the growing number of active social media users, which enhances product awareness. Additionally, the demand for halal cosmetics and fragrances, influenced by the country's Muslim population, presents opportunities for global brands and online retailers. Innovations such as virtual makeup sessions through augmented reality are further enhancing the market's expansion, as internet usage increases accessibility to a variety of beauty products.

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Market Size of Saudi Arabia E-Commerce Cosmetics and Fragrances Industry

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.72 %
Market Concentration Low

Major Players

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Major Players

*Disclaimer: Major Players sorted in no particular order

Saudi Arabia Cosmetics Ecommerce & Fragrance Market Analysis

The Saudi Arabian E-commerce Cosmetics and Fragrances Market is projected to register a CAGR of 9.72% during the forecast period.

Saudi Arabia has one of the prominent markets for cosmetics and fragrance products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby supplementing the growth of the cosmetic and fragrances market in the country. The country has witnessed significant growth in online sales of cosmetics and fragrances, especially among women and millennials, due to more financial empowerment and employment opportunities for women. Furthermore, with the rising number of active social media users, such as Facebook, Twitter, and Instagram, there has been an increased awareness of cosmetics and fragrance products among consumers in the country. The high percentage of the Muslim population in the country has resulted in a rise in demand for halal cosmetics and fragrances. Such factors have provided the opportunity for global brands and online retailers to expand their offerings to capture the demand.

In June 2019, a new app that allows potential customers to participate in virtual makeup sessions without physically visiting stores was released by a Saudi online beauty shopping platform. Virtual Try-On, which is billed as an "Augmented Reality" function that will be accessible on the platform's Android and iPhone app, was released by the Saudi e-commerce site Golden Scent. The e-commerce cosmetics and fragrances market is anticipated to grow along with the increase in the usage of the Internet, which leads to awareness and accessibility of various beauty products and fragrances.

Saudi Arabia Cosmetics Ecommerce & Fragrance Industry Segmentation

Cosmetics are defined as items with mild action on the human body for the purpose of cleaning, beautifying, adding to attractiveness, altering the appearance, or keeping or promoting the skin or hair in good condition. These include facial cosmetics, eye cosmetics, lip and nail cosmetics, and hair styling and coloring products, to name a few. 

The Saudi Arabian E-Commerce Cosmetics and Fragrances Market is Segmented by Product Type (Hair Care, Skin Care, Make-Up Products, Deodorants, and Fragrances), Category (Mass and Premium), and End User (Men, Women, And Unisex). The report offers market sizes and values (in USD million) during the forecast period for the above segments.

Type
Hair Care
Skin Care
Make-up Products
Deodorants
Fragrances
Category
Mass
Premium
End-User
Men
Women
Unsex
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Saudi Arabia E-Commerce Cosmetics and Fragrances Market Size Summary

The Saudi Arabian e-commerce cosmetics and fragrances market is experiencing robust growth, driven by a combination of factors including increased internet penetration, social media influence, and changing consumer preferences. The market is characterized by a strong demand for both cosmetics and fragrances, with a notable shift towards online shopping platforms. This shift is particularly evident among women and millennials, who are more financially empowered and engaged with digital platforms. The rise of social media has played a crucial role in enhancing awareness and accessibility of beauty products, with influencers becoming significant drivers of consumer demand. The market also sees a growing preference for halal cosmetics and fragrances, catering to the predominantly Muslim population. This trend has opened up opportunities for global brands and online retailers to expand their offerings in the region.

The competitive landscape of the Saudi Arabian e-commerce cosmetics and fragrances market is marked by the presence of major international players such as L'Oréal SA, Unilever PLC, The Estée Lauder Companies, The Procter & Gamble Company, and Shiseido Company Limited. These companies are actively expanding their presence through online channels, leveraging strategies like new product launches, partnerships, and technological innovations to enhance consumer engagement. The market is also witnessing an increase in the import of fragrances, reflecting the high demand for such products. Additionally, the introduction of features like cash-on-delivery and secure payment options is helping to build consumer trust and encourage online shopping. As the market continues to evolve, the integration of advanced technologies such as augmented reality and artificial intelligence is expected to further enhance the shopping experience and drive growth.

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Saudi Arabia E-Commerce Cosmetics and Fragrances Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Hair Care

      2. 2.1.2 Skin Care

      3. 2.1.3 Make-up Products

      4. 2.1.4 Deodorants

      5. 2.1.5 Fragrances

    2. 2.2 Category

      1. 2.2.1 Mass

      2. 2.2.2 Premium

    3. 2.3 End-User

      1. 2.3.1 Men

      2. 2.3.2 Women

      3. 2.3.3 Unsex

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Size FAQs

The Saudi Arabia E-Commerce Cosmetics and Fragrances Market is projected to register a CAGR of 9.72% during the forecast period (2024-2029)

L'Oréal S.A., Unilever PLC, The Estée Lauder Companies , The Procter & Gamble Company and Shiseido Company, Limited are the major companies operating in the Saudi Arabia E-Commerce Cosmetics and Fragrances Market.

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