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• April 2024: Nike unveiled its latest collection of golf shoes, the 2024 Masters edition. These limited-edition shoes are available in three colors: classic white, sleek black, and vibrant blue.
• March 2024: Adidas introduced the Ultimate365 golf apparel range, featuring innovative material concepts known as TWISTKNIT and TWISTWEAVE. These new technologies work at the fiber level to enhance performance uniquely.
• March 2024: Puma expanded its golf footwear range with the release of GS-X EFEKT. These shoes are available in multiple colors for men’s sizes 7-12, and women’s sizes 4-8. All models come with a one-year waterproof guarantee.
• February 2023: Acushnet Holdings Corp. acquired all relevant Club Glove trademarks, domains, and products from West Coast Trends Inc. Club Glove is a market leader specializing in premium performance golf travel products.

• April 2023: Anytime Fitness introduced its AF SmartCoaching technology and AF App. The company asserts that this app empowers its members to achieve and maintain comprehensive health and fitness benefits.
• March 2023: Life Fitness unveiled its cutting-edge cardio, strength, and digital product innovations at the IHRSA 2023 event.
• March 2023: Bamford revealed the inauguration of a private members' fitness and health club in the Cotswolds, characterized by sustainability and a science-based approach to luxury fitness.

• October 2022: Pon Holdings' Cervélo launched ZHT-5, a cross-country mountain bike that prioritizes low weight and efficiency. Cervélo claimed that the ZHT-5 is 'purpose-built' for XC racing and will make its race debut at the first round of the XCO World Cups in Valkenburg, Netherlands.
• September 2022: Pon Bike acquired the Dutch e-bike brand Veloretti. Veloretti sells bikes in Europe.
• September 2022: The Accell Group's Haibike brand launched a brand-new e-bike designed in the MTB (mountain bike) category in Europe. The Lyke eMTB is offered with a removable watt-hour battery.

• August 2021: Johnson Health Tech Co. Ltd acquired Matrix Fitness South Africa, a distributor for JHT prior to the acquisition, becoming the first fitness equipment company to have a wholly-owned subsidiary in Africa. The major strategy behind this move was to expand the business in the African region, which will result in positive revenue growth in the long term.
• June 2021: ICON Health & Fitness announced that it changed its corporate name to iFIT Health & Fitness Inc. (iFIT). According to the firm, the change reflects iFIT's commitment to delivering personalized, connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.
• January 2021: Nautilus Inc. expanded connected home fitness products featuring the enhanced JRNY Digital Fitness Platform by introducing the next generation of the popular BowflexMax Trainer, which expanded the Bowflextreadmill line, helping members achieve their fitness goals by offering curated workouts and entertainment options that stream while being coached.

• In January 2021, Raleigh USA launched an urban e-bike, 'REDUX IE,' at an affordable price of USD 3,499 for the male-destined frame. The model has been designed using 6061 T6 alloys prepped for a mid-mounted motor and semi-integrated battery, accompanied by a Bosch Performance Speed motor with 350 watts of power.
• In June 2021, Cannondale announced the launch of its platform bicycle model 'Jekyll' 2022. The most striking aspect of the new platform would be that the shock is mounted within the Gravity Cavity in the downtube, which would keep weight nice and low. The new model would add to Cannondale's high-performance, endurance bike portfolio.
• In April 2021, Charge Bikes, a brand owned by Dorel Industries Inc., announced its partnership with Backbone Media as its public relations agency of record to help introduce e-bikes to more consumers and get more people into riding.

• In October 2022, Nike launched a new High Visibility Premier League ball for the season 2022-23. The new winter ball provides increased visibility with the same Aerowsculpt technology as the regular Premier League 2022-23 ball.
• In June 2022, PUMA, the global sports company, and Lega Serie launched a new match ball to mark the beginning of their partnership.
• In April 2021, in a joint announcement, the Ligue de Football Professionnel (LFP) and Decathlon announced that Kipsta would become the official ball supplier for French soccer's two highest divisions from the beginning

• June 2022: Newell Brands' Contigo launched Reusable Beverage Containers, Contigo Uptown Dual-Sip Thumbler, River North 2-in-1 stainless steel can cooler and tumbler, and River North stainless steel wine tumbler with a splash-proof lid. These products are reusable on-the-go beverage containers.
• March 2022: Big Agnes, an outdoor equipment brand, announced the launch of its 3N1 sleeping bag series. 3N1 system consists of two separate sleeping bags, which can be combined to offer a deluxe and roomy, temperature-controlled sleep space in variable conditions.
• January 2021: Big Agnes partnered with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing guides, educators, and staff with its newly redesigned insulated jackets.

• June 2024: Nike launched the Converse Run Star Trainer, a low-profile shoe built from the ground up, combining retro and modern aesthetics. The silhouette is inspired by Converse’s deep history in sport but designed for modern life.
• June 2024: PUMA announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
• June 2024: PUMA launched training shoes named Deviate NITRO 3, engineered with NITROFOAM technology to deliver supreme cushioning and responsiveness.

• April 2024: Nike unveiled its latest collection of golf shoes, the 2024 Masters edition. These limited-edition shoes are available in three colors: classic white, sleek black, and vibrant blue.
• March 2024: Adidas introduced the Ultimate365 golf apparel range, featuring innovative material concepts known as TWISTKNIT and TWISTWEAVE. These new technologies work at the fiber level to enhance performance uniquely.
• March 2024: Puma expanded its golf footwear range with the release of GS-X EFEKT. These shoes are available in multiple colors for men’s sizes 7-12, and women’s sizes 4-8. All models come with a one-year waterproof guarantee.
• February 2023: Acushnet Holdings Corp. acquired all relevant Club Glove trademarks, domains, and products from West Coast Trends Inc. Club Glove is a market leader specializing in premium performance golf travel products.

• May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation.
• May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear. 
• April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.