Market Trends of Saudi Arabia Pizza Restaurants Industry
Strong Influence of Western Culture in the Market.
The market studied has been experiencing rapid socio-cultural changes over the past few years, mainly due to the accelerating economy, which allowed people from the country to travel to Western countries for tourism and education, thus, exposing them to Western food and culture. Additionally, increasing tourism in the country is driving the consumers to increase their consumer base due to which they are opening new restaurants in the country with the addition of multiple cuisines in the menu. Furthermore, tourism in the country is also increasing. According to the Ministry of Tourism data from 2021, 65.23 million tourists visited Saudi Arabia. Owing to this, the global players are also opening new franchises in Saudi Arabia which is driving the market. For instance, in December 2021, Papa John's expanded its presence in Saudi Arabia by partnering with PJP Investment Group.
Chained Pizza Outlets are gaining more popularity
The growth of the online food delivery market is significantly driving the chain pizza restaurant market to grow. chained pizza outlets like Domino's, Pizza Hut, and others are gaining popularity among consumers due to their quick service and innovative product offerings. Due to busy lifestyles and hectic schedules, consumers are opting for online food delivery services. Online pizza delivery sends pizza in very less time and it is fresh as well. Due to increasing urbanization and digitalization, internet connectivity is increased in the country. This has been beneficial for the chained pizza restaurant industry, allowing them to expand their reach to customers all over the country. Additionally, online food delivery offers customers the convenience of ordering food without having to leave their homes. In December 2022, Almar Foods expanded its product reach with the launch of its Domino's Store in the Middle East. The new store was launched in many countries in the Middle East including Saudi Arabia.
