Market Size of Saudi Arabia Protein Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.89 Million |
| Market Size (2029) | USD 4.26 Million |
| CAGR (2024 - 2029) | 8.13 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Saudi Arabia Protein Bars Market Analysis
The Saudi Arabia Protein Bar Market size is estimated at USD 2.89 million in 2024, and is expected to reach USD 4.26 million by 2029, growing at a CAGR of 8.13% during the forecast period (2024-2029).
COVID-19 has caused problems in the food processing industry, which have been impacted by social distance rules, labor shortages, and lockdown procedures to stop the virus from spreading. Appropriate social distancing measures may compromise operational efficiency in restricted locations, like packaging plants, and adequate staff protections are required. As the maximum amount of protein bars are imported from the United Kingdom or the United States to Saudi Arabia, the restriction in transportation led to a supply shortage of these items in retail stores. However, after the relaxation from restrictions, the increased consciousness of maintaining health and losing weight in the tough times of COVID-19 led to the increased popularity of protein bars.
The rising consumer demand for convenient and healthy on-the-go snack options has been the primary attribute for the sales of protein bars in Saudi Arabia. The changing lifestyles of people, involving the consumption of smaller meals, have been leading to increased consumption of snacks; hence, protein bars, being the healthier option, have been witnessing an increasing demand.
Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The trending innovations in the category also involve modification in packaging and the launch of targeted-consumer products. People have been consuming protein bars for weight loss, wight gain, meal replacement, and muscle gain.
Saudi Arabia Protein Bars Industry Segmentation
Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. The market studied report is segmented by type and distribution channel. Based on type, the market studied has been segmented into vegan protein bar and regular protein bar. Based on the distribution channel, the market studied has been segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms of USD million.
| By Type | |
| Vegan Protein Bar | |
| Regular Protein Bar |
| By Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
Saudi Arabia Protein Bar Market Size Summary
The protein bar market in Saudi Arabia is experiencing significant growth, driven by increasing consumer demand for convenient and healthy snack options. The market is characterized by a shift in consumer lifestyles towards smaller, more frequent meals, which has led to a rise in the consumption of snacks like protein bars. These bars are gaining popularity due to their health benefits, such as aiding in weight management and providing a sense of satiety, which helps in controlling appetite and preventing overeating. The market is also benefiting from the growing awareness of healthy eating habits and the desire for on-the-go meal solutions, particularly among health-conscious individuals following specialty diets like plant-based and keto. The demand for protein bars is further fueled by marketing efforts from fitness clubs and the increasing number of health-conscious consumers in the region.
The market landscape is competitive, with both regional and global players such as Think Protein, The Hershey Company, and Simply Good Foods USA (Quest Nutrition) actively participating. These companies are focusing on product innovation, offering clean label, vegan, and gluten-free options, as well as introducing new flavors and packaging designs to attract consumers. The introduction of products like Think Protein's High Protein Crisp bars and vegan protein bars by Tom Oliver highlights the trend towards high-protein, low-sugar snacks. The market is expected to continue its upward trajectory, supported by the ongoing industrialization, busy lifestyles, and increased health awareness among the population, particularly in the Gulf Cooperation Council region.
Saudi Arabia Protein Bar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Vegan Protein Bar
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2.1.2 Regular Protein Bar
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2.2 By Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Convenience Stores
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2.2.3 Online Stores
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2.2.4 Other Distribution Channels
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Saudi Arabia Protein Bar Market Size FAQs
How big is the Saudi Arabia Protein Bar Market?
The Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million in 2024 and grow at a CAGR of 8.13% to reach USD 4.26 million by 2029.
What is the current Saudi Arabia Protein Bar Market size?
In 2024, the Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million.
