Saudi Arabia Quick Service Restaurants Market Size

Saudi Arabia Quick Service Restaurants Market Analysis

The Saudi Arabia Quick Service Restaurants Market size is estimated at 9.35 billion USD in 2024, and is expected to reach 14.59 billion USD by 2029, growing at a CAGR of 9.31% during the forecast period (2024-2029).

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9.35 Billion

Market Size in 2024 (USD)

14.59 Billion

Market Size in 2029 (USD)

9.13 %

CAGR (2017-2023)

9.31 %

CAGR (2024-2029)

Largest Segment by Outlet Type

51.94 %

value share, Independent Outlets, 2023

The demand for a personalized experience in the region, where the owners are often present, builds a sense of community and loyalty among customers, fueling growth.

Largest Segment by Cuisine Type

27.23 %

value share, Meat-based Cuisines, 2023

The cultural and religious importance of meat-based dishes linked with hospitality in the region is making consumers more inclined toward meat-based dishes, thus, fueling its growth.

Fastest-growing segment by Outlet Type

9.61 %

Projected CAGR, Chained Outlets, 2024-2029

Chained outlets' ability to provide standardized quality, menu consistency, and convenience to customers has contributed to their high trajectory of growth in the region.

Fastest-growing segment by Cuisine Type

10.19 %

Projected CAGR, Ice Cream, 2024-2029

The demand for unique and innovative flavors among young consumers, in line with the popularity of cold treats in the region's hot climate, is contributing to the segment registering the fastest growth.

Leading Market Player

0.54 %

market share, ALBAIK Food Systems Company S.A., 2022

The company has a presence in over 90 locations across the country. It focuses on quality ingredients, fresh food, and affordable prices, which has made it a popular choice among consumers.

The rising popularity of burgers among the younger population is leading to the expansion of fast-food chains across the country

Saudi Arabia Quick Service Restaurants Industry Segmentation

Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

• By cuisine, the meat-based cuisines segment is expected to dominate the quick service restaurants (QSRs) market in 2023. In the past three decades, chicken has surpassed beef and pork as the most popular meat consumed in Saudi Arabia. In 2022, Saudi per capita poultry meat consumption was estimated at 40.68 kg. Therefore, a majority of Saudis favored chicken-based cuisines. This scenario has pushed the operators to add more items, such as kabsa, ghuzi, and harees, to their menu offerings. Multiple QSRs have added fried chicken sandwiches to their offerings.
• The burgers segment holds the second major market share in the market studied. It registered a CAGR of 7.54% during the study period. Burgers have become increasingly popular in Saudi Arabia in recent years. The growth of fast-food chains and the increasing availability of international food options have contributed to the popularity of burgers in the country. Many global fast-food chains, such as McDonald's (214 outlets), Burger King (200 outlets), and KFC (220 outlets), have a significant presence in Saudi Arabia. They offer a variety of burger options in the country. Local fast-food chains, such as Al Baik and Kudu, also offer their own takes on the classic burger.
• The chained QSRs segment is the fastest-growing segment by outlets in the market. It is projected to register a CAGR of 9.37% during the forecast period. Chained fast-food restaurants are on the rise in Saudi Arabia as consumers favor traditional and local fast food along with healthier and quality foods. The most widely preferred fast foods in the country are kebabs, hamburgers, pizzas, and ghuzi. Pizza and kebab were priced at USD 5.8 and USD 6.4 per 300 g, respectively, in 2022.